Data regulator fines HelloFresh £140k for sending 80M+ spams | Messaging menace used text and email to bombard people::Messaging menace used text and email to bombard people
So about .0017 per email? Probably still profitable for them.
Costs of doing business.
Those same assholes I’m constantly skipping past on videos and podcasts.
If I’m cooking, I make enough for a few meals. It takes a similar amount of time and it can be stored for a while in the fridge.
Also I don’t think hello fresh is able to have lower prices than supermarkets, and it’s easy to find recipes online. I won’t be surprised if those services go bankrupt in a few years.
Edit: I can’t recommend SponsorBlock enough. Hearing the same sponsor message again and again is incredibly annoying.
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Yes but that was jus 1 of the ingredients in thus week’s box
Why the heck do they let spammers off with a mock fine? This is a bloody insult to all the victims of this case.
Got a couple of e-mails from them on one of my mail accounts, even though I never subscribed to them (in fact, at that time I didn’t even know who they were). Marked them as spam, and Gmail never showed me more of their e-mails. If enough people did the same, e-mails from the hellofresh domain may now be is some of the biggest spam filters. Way to shoot themselves in the foot.
Yeah same thing for me, though I was subscribed to their service for about 6 months. The emails aren’t a problem. It’s the snail mail crap they send every week or so that’s getting old. Haven’t been subscribed to them in about two years but yet I still regularly get those stupid “we miss you!” letters. Just be honest Hello Fresh, you miss my money and me as a potential data harvesting target; you don’t give a shit about me as a person.
This is the best summary I could come up with:
The meal-kit company provides weekly packages of premeasured ingredients with recipes so customers can prepare their own meals rather than winging it at the grocery store.
As such, the emails and texts did not fit requirements that they be “specific” and “informed”: not mentioning SMS, being “unclear and bundled with others aspects,” the watchdog said.
In addition, customers weren’t give ample information that their data would be used for marketing messages for up to two years after they’d cancelled their HelloFresh subscription, the regulator added.
The investigation discovered that between August 23, 2021 and February 23, 2022, HelloFresh hit send on 80,993,013 messages, including 79,779,279 emails and 1,113,734 texts to subscribers.
“This marked a clear breach of trust of the public by HelloFresh,” said Andy Curry, ICO head of investigations.
From there, they were hit with a barrage of marketing texts they neither want nor expect, and in some cases, even when they told HelloFresh to stop, the deluge continued.”
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