From LIFE Magazine

    • @GraniteMOP
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      149 months ago

      Barely concealed homoerotic tension is one of my favorite old timey advertising tropes.

      • @fidodo
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        89 months ago

        Are you familiar with old Soviet-Chinese propaganda posters?

    • @saltesc
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      39 months ago

      I’m getting more a wife-swapping vibe…

      • @Algaroth
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        9 months ago

        deleted by creator

    • theodewere
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      9 months ago

      because they are following proper beer consumption protocols, by pouring their ice cold Schlitz beer into a tall glass

      • @EdibleFriend
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        89 months ago

        And then Scarfy Mcgee is gonna pour is friend into a tall glass if you catch my drift.

        The drift is homosexual sex.

  • Lazarus
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    159 months ago

    1950’s. It’s literally right there in the bottom right. 50’s. Not 40s.

    • @GraniteMOP
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      79 months ago

      I appreciate the catch. I go through a lot of ads from that time period and it’s sometimes hard to keep track.

    • ShaunaTheDead
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      9 months ago

      lol I’m glad I’m not the only one that got big homo-erotic vibes from that ad. Even the women seem to only have eyes for one another.

  • ShaunaTheDead
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    49 months ago

    In that old-timey radio voice

    “Now fellas, we all know that one handsome devil neighbour of ours that we wish we could hold tight on a cold night instead of our nagging wives. Well, that’s where Schlitz beer comes in! Schlitz beer - lower your hunky neighbours’ inhibitions against your homoerotic advances!”

  • 18-24-61-B-17-17-4
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    39 months ago

    Buddy’s just got a dozen glass beer bottles loose in a paper bag.

  • @jqubed
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    19 months ago

    I wasn’t sure if they still make Schlitz, but it looks like they do, now from Pabst Blue Ribbon

    • @[email protected]
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      9 months ago

      The previous company turbo fucked the recipe in the 70s. Its why it went from the #1 beer in the US to completly forgotten.

      Looks like Pabst is claiming they brought back the 60’s recipe. I dont think i believe them, honestly.

      • @jqubed
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        49 months ago

        They forgot step two, bring back the original recipe as Schlitz Classic?