From LIFE Magazine

    • GraniteMOP
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      2 years ago

      Barely concealed homoerotic tension is one of my favorite old timey advertising tropes.

      • fidodo
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        2 years ago

        Are you familiar with old Soviet-Chinese propaganda posters?

    • saltesc
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      2 years ago

      I’m getting more a wife-swapping vibe…

    • theodewere@kbin.social
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      2 years ago

      because they are following proper beer consumption protocols, by pouring their ice cold Schlitz beer into a tall glass

      • EdibleFriend
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        2 years ago

        And then Scarfy Mcgee is gonna pour is friend into a tall glass if you catch my drift.

        The drift is homosexual sex.

    • ShaunaTheDead@kbin.social
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      2 years ago

      lol I’m glad I’m not the only one that got big homo-erotic vibes from that ad. Even the women seem to only have eyes for one another.

  • ShaunaTheDead@kbin.social
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    2 years ago

    In that old-timey radio voice

    “Now fellas, we all know that one handsome devil neighbour of ours that we wish we could hold tight on a cold night instead of our nagging wives. Well, that’s where Schlitz beer comes in! Schlitz beer - lower your hunky neighbours’ inhibitions against your homoerotic advances!”

  • jqubed
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    2 years ago

    I wasn’t sure if they still make Schlitz, but it looks like they do, now from Pabst Blue Ribbon

    • mosiacmango@lemm.ee
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      2 years ago

      The previous company turbo fucked the recipe in the 70s. Its why it went from the #1 beer in the US to completly forgotten.

      Looks like Pabst is claiming they brought back the 60’s recipe. I dont think i believe them, honestly.

      • jqubed
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        2 years ago

        They forgot step two, bring back the original recipe as Schlitz Classic?