Because the sound bites will generate controversy and controversy drives clicks and views.

NBC’s journalists and anchors objected not because she was a conservative, or even a Trump ally, but because she had played an active role in trying to overturn the results of the 2020 presidential race…

I don’t know, man. All three of those things seem like really good reasons to not hire her. I have no idea how it’s possible for Cesar Conde to be so incredibly out of touch with reality to think that Ronna fucking McDaniel would be a good pick for a host. Like, holy shit.

NBC’s journalists and anchors objected not because she was a conservative, or even a Trump ally, but because she had played an active role in trying to overturn the results of the 2020 presidential race and had repeatedly and publicly trashed the press.

From the article.

MSNBC has the old head of the RNC. People who worked for Dubya in the Whitehouse. Try Republican, GOPs.

What they do not want are liars like this lady.