• @Ledivin
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    5 months ago

    Just a reminder that they do this because SO many dumb motherfuckers lap this shit up. These are billion- (trillion-?)dollar corporations, they wouldn’t do it if it wasn’t profitable.

    If you don’t like being pandered to, stop supporting companies that do it… except then that would be seen as anti-LGBTQ, so good luck with that strategy!

  • @[email protected]
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    365 months ago

    On the one hand, I agree that corporate exploitation of Pride (like corporate exploitation of most things in general) is pretty gross.

    On the other, it’s kinda heartening in a weird way when these companies see LGBTQ+ people the same way they see everyone else. Granted, what they see them as is resources to be exploited and bled dry and then thrown away, but hey, to be honest, that’s an improvement over how they used to see us.

    • @Jerkface
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      155 months ago

      Right? If they make a little money normalizing marginalized groups, I’m not gonna be too mad about it.

    • Repple (she/her)
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      155 months ago

      Seriously. The equal buns made me groan, but growing up it was so marginalized that I’m still just happy for acceptance and visibility. Plus, there’s still lots of kids growing up with families who aren’t accepting or in areas like that and seeing these ads can help, even if pandering.

  • Match!!
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    275 months ago

    Much worse seeing no pride merch at my local Target this year.

    • @[email protected]
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      5 months ago

      People are giving corporations two options, support Pride and get criticized by everyone or don’t, and then they’re acting surprised that corporations choose the option most likely to make them more money.

      • @[email protected]
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        185 months ago

        There’s no evidence to support the idea that Target stopped stocking Pride merch in some of its stores because of criticism from ‘everyone.’ It was because in certain parts of the country unhinged right wing freaks were attacking employees and trashing displays. Rather than spend the money to increase security in those areas and support their employees being harassed by violent bigots, they decided to just let the violent bigots win.

  • Iapar
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    185 months ago

    Corporations would hang you on a tree if it was accepted and profitable.

  • @[email protected]
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    165 months ago

    Which is worse? Target making their pathetic attempt to appear like they give a damn about oppressed groups or scrambling to appease nazis who worship a ‘businessman’?

    Wouldn’t taking money from those filthy groomers (oh ye gods I hate that word from a party of child rapists) by tricking them into thinking they care be a good thing?