1. Keep a good relationship with Impact, since their woman’s division is fantastic. Let talent show up on Impact randomly; let Impact talent show up on Dynamite.

2. Promote more international tournaments like they did with US/Japanese championship tournament

3. HIRE VEDA SCOTT.

4. Let Maria do Women’s Division Wednesday again and use the internet/social media to your advantage; run angles, do matches with other companies, etc.

5. Let Nyla takeover AEW tiktok on Wednesdays and Saturdays before Dynamite and Collision :)

6. Give us more than just shoehorned women’s division matches. Let the women exist with the men; imagine if the Outcasts and Bullet Club Gold worked together.

7. Let Tay Melo free; she was so good before the JAS. Give her meaning again!.

8. Put Serena Deeb on TV… anyway you can. Because she should be on tv. Deeb/Veda Scott would be a fantastic commentary team for a women’s show.

9. If you can’t do anything with the network to get more timeslot’s, then do more with Youtube/socials and put more specials on for free. I’d wager the majority of AEW’s audience are younger and don’t have cable anyway.

10. Persuade AJ to come back (long shot sure but I just need it to happen :))

11. HIRE VEDA SCOTT

The obvious:

1. Stop airing a single women’s match every show. IMO the TV titles show be getting defended every other week each, and it shouldn’t count as the women’s match when the TBS champ has a match.
2. Give them more build than one woman giving an interview and another showing up to randomly challenge her. The slowest improvement on the planet here.
3. Don’t stall 1 of the 2 belts for a year waiting for a single person to come back from injury, no matter how good she is.

The more controversial:

1. Firm up some larger factions and brew up a big ol faction war. It’s a great way to restart/kickstart the division imo, since so much is completely uninvolved. TFM TK keeps toying with something like this and then chickening out
2. Push this into giving the women one of the marquee matches, Blood n Guts or Anarchy in the Arena or Casino Battle Royale or something that gets the big name on the posters and all the photo slots. Actually let them headline some shit
3. Don’t bother with any more belts atm, there’s already 2 we rarely see.

1. Build division around those who can work. Deeb, Shida, Riho, Emi Sakura, Athena Kris Statlander, should be a focal point of your efforts. Willow Nightingale, Tay Conti, Skye Blue, Red Velvelt should be exciting new prospects. Do not push green talent or those who can’t work a decent match into the main event scene.

2. Book around their strengths not weaknesses. Like have Shida doing more video packages. Don’t book promo battle between Serena Deeb and Thunder Rosa. Book a promo battle between Ruby and Britt.

3. Force yourself to book more meaningful storylines and matches into your shows. One match per show, during an ad break which frequently turns into squash conditions your audience not to care.

4. Be as aggressive in pursuing free agents as you are with men. The fact that TK didn’t sign Candice LeRae, Dakota Kai, Mia Yim, Mickie James, Masha Slamovich, Sasha Banks yet is signing any wrestling body with a modicum of promise across three countries tells you a lot.

5. If men have it, women should also have it. Blood and Guts for men, Blood and Guts for Women, Minoru Suzuki frequents AEW on his US tours, Rina Yamashita should do that as well., etc.

6. Police your wrestlers for any sexism. “Control your woman” and “You can take all of us?” should be simply banned if there is no kayfabe retaliations to those words.

7. Women should be able to freely mixed with male wrestlers but not as eye candy. I mean they can be, but it says something, that Tay became simply an eye toy with Sammy when she was one of the most exciting workers in the division before.

I’d book it similar to how the Collision main events are. It needs to be more interconnected and not just single matches always before the main event. Characters need to be built up.

Has Statlander been on tv much since winning the TBS title?

It’s time for Yakuza boss Shida, straight up. We’ve wanted it since the pandemic era, and now is the right time. You could also elevate other women by building a faction around her.

Nyla Rose needs to let more of her personality show on tv. She and Marina Shafir also need to be separated. I don’t feel either one elevates the other. Going back to my first point, maybe have Shafir be an enforcer under Shida.

I’ll add more later if anything comes to mind.

I have some thoughts, but nothing I can eloquently express here – I mainly just wanted to say how damn good all of these ideas are.

I’m guessing none of you are billionaires with near-limitless resources and yet you already presented ideas for AEW’s women’s division that blow away almost everything Tony Khan has ever come up with.

At least 2 womens matches/segments per show. They are definitely underutilized but looking at the whole roster TK has an issue booking all divisions.

Titles should be the focal point for the most part. We don’t have a trios division and the tag division has been ignored for BTYBB. I’ve noticed you also need to be a good promo or high work rate to get semiconsistent time because people still get rotated. Main reason why Britt is almost always included, she is a pretty good promo but the wealth should still be spread.

Im sure injuries have affected the women’s division but at least a loose separation of World champ and TBS champ contenders would do wonders. For example, I love Taya but she shouldn’t get beaten for the TBS title 3x, get a few wins and then get a World title shit.

Most actionable thing though, have at 4 separate things going on at all times for them. We should have something long form for both world title and TBS title. And the undercard should be getting non title feuds to build up character so that they can transition to the title picture and people actually gaf.

What needs done

• Obviously give more time to the women.
• Build some fucking structure in the division. Take a page out of Stardom (or hell, NJPW, or even AEW itself) and build actual factions with goals, and ethics they abide by. The only one they have right now is the Outcasts and I’ll be very honest: it sucks. It’s Bargain Bin Bullet Club with a weaker presentation and less compelling characters and promos.
• Enough with the cheating heel champion bullshit. Toni with the Outcasts is literally the same shit as when Britt was on top and she’d cheat in every fucking match. Have a competent heel at the top. Deeb should have been it when she was feuding with Shida, but they fucked that up beyond salvation unfortunately.
• Give them time to build actual storylines and feuds. The closest they got was Julia Hart vs Anna JAy and the unfortunate reality is that Anna’s promo for that match was both probably her best promo and embarrassingly basic when put next to Julia’s now MAlakai Black enhanced promo work.
• Have someone be the face of a group and stick to it. To build upon the factions thing, this is a great way to hide people like Anna who can’t do promos yet. The Shield had this with Mox, not everyone in a faction needs to be a talker, so build factions around a specific theme, pick a good frontwoman for them and make her be the face as the others learn what the faction is about and how to work that into their characters and promos. They are arguably doing that with Saraya somewhat unnecessarily since everyone in the Outcasts could be equally good or better.

How I would do it

• Have characters snap out of this amnesiac state where everyone seemingly forgot that Britt is a piece of shit heel who cheated her way through her entire title reign.
• Keep the Outcasts, and build the following factions (no idea about the names, feel free to insert/suggest):
  • Shida, Riho, Willow, Skye Blue, possibly Statlander: Turbo babyface workhorses. Kick ass, take names, look out for eachother, neutralise the numbers game with ruthless efficiency. Literally no match of theirs should have a successful interference. Key concept is that they’ll be honorable but will not be stupid. This is a division full of cheaters and it needs to be set straight.
  • Britt, Hayter, Anna and Tay Melo: Anna and Tay are natural fits, they’re already meangirl-ing their asses off, might as well go all in on the gimmick, plus they are decent at tagging and this will give them something better than being stuck in the Jericho vortex™
  • Athena, Bunny, Penelope Ford, Abadon and/or Leyla Hirsch: The heel-but-not-pussies faction. They can fight, they will do hardcore shit, they will absolutely not be fucked with but they don’t need to cheat to win, so they don’t. Keep the belt on Athena, build the group around her, give them a strong style vibe. Lean into the fact that Athena got shat on for being too “unsafe” in the ring despite doing shit 1/5th as hard as people like Mox or Danielson.

The first big storyline would be the babyface faction coming together and cleaning house. Only title they don’t get is the RoH one. They explicitly start playing the number games against the outcasts and such, and wreck their shit, but never interfere in matches, just ruthlessly prevent any and all interference. I want to see Willow powerbomb Ruby through a table to stop her interfering and say something like “you were my friend” on the way out.

Then when Hayter and Britt come over trying to buddy buddy with them the reaction should be something along the lines of “excuse me do you think we forgot you’ve done nothing but cheat and condescend everyone for like a year?” and bring that into a big faction warfare feud. Bring it to something like the first women’s Blood and Guts, hopefully Tay will be back in action by next year. Faces faction goes over.

Meanwhile you have Athena start gathering cohorts because she’s already paranoid and megalomaniacal enough. Call them something like “the acolytes” or something. have her pick a fight with the Outcasts, maybe she wants Ruby to join them, who knows, build this to a RoH title match, Athena vs Saraya, whoever wins gets the title and Ruby, Athena retains but Ruby tells them both to fuck off and strikes out on her own as a tweener as she always should have been. Make this the emotional core of the babyface group cause Willow likes Ruby and wants to be friends again.

The last big storyline is Athena’s faction vs the faces, build it to something like Anarchy in the Arena or Stadium Stampede, something big, bombastic, silly. Heels go over, cement the new vibe that you need to actually be good at shit instead of relying on cheating 100% of the time, establish them as the new measuring stick, and use this defeat to cement that the face group is not just an alliance of convenience but it has true staying power and a strong bond even in defeat. Make them the Queen’s Quest of AEW.

Adding to the “more time” post, I’d:

• Make Rampage a womens-only show
• Create a womens-only PPV
• Hire an established women’s wrestler like Trish Stratus to run the division. I know she’s a HOFer at WWE and active again, but if she’s not up for it, perhaps another? " Unpopular opinion, but be more ruthless with low performers. AEW have a lot of women on their books, and only a few of them are really good enough to carry a division with more time. Even the strongest supporter of the division can probably point towards at least one or two stars that probably aren’t contributing as much as they could/should.

Great idea. I’ll add more later (maybe a day or two? I’m gonna let this one marinate). But quickly: I don’t know why they didn’t do a “Blind Eliminators Tag Tournament” for the women’s division also. It fell flat during the pandemic era, but the roster is much stronger now. It would’ve been a great way to start new feuds/friendships/etc.

Mob boss Shida. Also pair Yuka with Riho, call them the Murder Girls, and have everyone who underestimates them get big time forearms til their lights go out.

It’s simple. More matches, and more angles.

They have all the ingredients they need. They just need to bake the fucking cake already.

The problem has always been that the women are an afterthought when it comes to planning out the minutes in dynamite. Like tonight they wanted all the big name men wrestlers to get a spot, and time those matches were left there was hardly any time left for a main event title match that would:

In other words, a big deal match. It should have had about 20 minutes plus entrances but was about 5 minutes short.

Adding more matches for women does not fix the problem when they are the first ones to get their time cut when other segments go long, either during the show or even worse during the planning meeting. It is also unhelpful when they are often the default buffer between two big mens matches that often have gimmicks or special stips applied.

Nobody is going to care about something the owner shows that they don’t care about because its always an afterthought. Its no coincidence that the biggest “home grown” name in the women’s division is the only one to have the majority of TV time. That’s not to diminish what Brit has achieved, but you cannot run with the ball like she did if you’re not consistently given it in the first place.

Consistent booking of TV time is something that the men’s division also suffers with outside of the (much larger group of) usual suspects, but it can be particularly bad with the women’s division. Both divisions also suffer with a lack of consistent promo time outside a handful of big name men.

How to fix this? Stop booking womens matches as an afterthought or buffers - they need more time and more matches at the start and end of the show. Start booking feuds and not matches, give everybody and all shows access to promos at all levels to actually progress feuds.