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- cross-posted to:
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- world
cross-posted from: https://sh.itjust.works/post/56890254
The video’s opening shot shows a man hiding under a bed snipping in a hole in someone’s sock. Seconds later, the same man uses a saw to shorten a table leg so that it wobbles during breakfast. “My job is to make things shitty,” the man explains. “The official title is enshittificator. What I do is I take things that are perfectly fine and I make them worse.”
The video, released recently by the Norwegian Consumer Council, is an absurdist take on a serious issue; it is part of a wider, global campaign aimed at fighting back against the “enshittification”, or gradual deterioration, of digital products and services.
“We wanted to show that you wouldn’t accept this in the analogue world,” said Finn Lützow-Holm Myrstad, the council’s director of digital policy. “But this is happening every day in our digital products and services, and we really think it doesn’t need to be that way.”
Coined by author Cory Doctorow, the term enshittification refers to the deliberate degradation of a service or product, particularly in the digital sphere. Examples abound, from social media feeds that have gradually become littered with adverts and scams to software updates that leave phones lagging and chatbots that supplant customer service agents.
“We wanted to show that you wouldn’t accept this in the analogue world,” said Finn Lützow-Holm Myrstad, the council’s director of digital policy. “But this is happening every day in our digital products and services, and we really think it doesn’t need to be that way.”
We’re at a point where tech companies have given away easy solutions to all of our problems to the point that nobody actually knows how to use the technology that they rely on.
How do people listen to music? Spotify
How do people watch videos? Netflix
How do people talk to your friends? Meta/X/Whatever
All of those services seem like a great deal, they give you things for free/cheap and you never have to take the effort to figure out what a codec is or how to manage your own media. People pay for these services with their privacy, freedom and permanent reliance on tech companies to give them access to technology (and
$10/mo,$12/mo,$13.99/mo,$15/mo, $20/mo)These services have created a dependency that they’re now exploiting. What does someone do when Netflix raises their prices? Their technological skillset limits them to operating the Play/App Store so all of their other options are similarly bad options offering the same Faustian bargain.
The solution is simple and also difficult: learn to use the technology that you depend on and stop using the services that require you give up your privacy and freedom.
There are entire communities of people who’ve already made this leap. Look into the Privacy/Self-Hosted/Homelab communities, they are full of people who’ve rejected the idea that technological services are only available as a product where you have to give up control over your digital life to purchase. The Free and Open Source community is made up of a huge amount of people who volunteer their time to create software that is available for you to use or modify as you’d like.
It isn’t easy. Most people have spent the majority of their lives learning to use software created by Microsoft, Google and Apple. They’ve spent hundreds of hours learning how to use Facebook or iOS and this creates a strong incentive to stay on these services. Learning these things was a waste of time and have become the hook that keeps you stuck in enshittification land.
I know that people don’t want to hear ‘Well, you just need to learn Linux/Docker/FOSS software’, but that’s the solution that we have collectively arrived at in this alternate world where we’re rejecting commercial software/service providers.
Nobody is coming to save you from this problem, there’s isn’t going to be a not-enshittified Norwegian Netflix opening up next year for you to subscribe to. You have to be the change that you want to see in the world.
Come and join us.
Been on my mind quite a bit lately. We need a “sub-net” or something, like those community mesh nets, that isn’t controlled by Big Data and infested with Big Corpo. A Fediverse of ‘nets.
However, just as we’ve discovered in the Fediverse, there are going to be size disparities, out-groups, in-groups, radicals, etc.
There is no perfect system. I’m not saying it wouldn’t be worth having, just pointing out there will be no utopia.
It feels like we need a new internet yes. With all the enshittification, commercialisation, surveillance by governments and industry, age verification etc, the old internet is ruined.
Maybe something like the dark web but more mainstream and less creepy.
The small web or indie web.
Just like that Guardians article, you can’t go to read it without accepting all the cookies or paying subscription.
I think many of the bugs were introduced in “Web 2.0”, so surely we can just fork Web 1.0 and start again from there? :P
BBS or nothing.
why do we need big black socks?
What kind of bugs?

new new internet
Neo New
YorkInternet
Common Norway W
Halow and Reticulum.
Didn’t know about Halow ,ty
Iam starting to get more info about similar projects .
So, What else did they do other than posting that video ?
You mean voicing their opinion and trying to get it across to as many people as possible?
Tell me, what did you do today?
He mocked someone for trying because he’s WAY, WAY too smart to be fooled by effort that doesn’t IMMEDIATELY magically fix everything.
Aah, the mark of a true redditeur 👌
I’m doing my part.gif







