The toy company wants to develop, publish, and operate video games based on its sprawling brand portfolio.
  • RonnyZittledongEnglish
    13·
    10 days ago

    I give them a year and a half before they realize making video games is hard and they shut the whole thing down.

  • Zedstrian@sopuli.xyzEnglish
    9·
    10 days ago

    operate video games

    Microtransaction-laden live service Barbie and Hot Wheels games incoming.

  • londosEnglish
    3·
    9 days ago

    I’d play Twisted Mattel: Hot Wheels edition

  • CluckNEnglish
    3·
    10 days ago

    Feels like a game studio begging to be bought out. “Remember Barbenheimer? Imagine gamenheimer!”

    • Jeffool OPMEnglish
      2·
      9 days ago

      I can see that argument. “We’re a fully vertically integrated modern entertainment company! Please! Won’t someone buy us out?!”