Popular iPad design app Procreate is coming out against generative AI, and has vowed never to introduce generative AI features into its products. The company said on its website that although machine learning is a “compelling technology with a lot of merit,” the current path that generative AI is on is wrong for its platform.

Procreate goes on to say that it’s not chasing a technology that is a threat to human creativity, even though this may make the company “seem at risk of being left behind.”

Procreate CEO James Cuda released an even stronger statement against the technology in a video posted to X on Monday.

    • @mke
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      3 months ago

      I think the big difference is that you seem to think that AI has peaked or is near its peak potential, while I think AI is still just getting started.

      That’s a fair assessment. I’m still not sure if popular AI tech is on an exponential or a sigmoid curve, though I tend towards the latter. But the industry at large is starting to believe it’s just not worth it. Worse, the entities at the forefront of AI are unsustainable—they’re burning brightly right now, but the cash flow required to keep a reaction on this scale going is simply too large. If you’ve got time and are willing, please check the linked article by Ed (burst damage).

      I mean, maybe I could have phrased it better, but what else are you gonna do?

      My bad, I try to trim down the fat while editing, but I accidentally removed things I shouldn’t. As I said, it’s a nitpick, and I understand the importance of helping those who find themselves unhirable. Maybe it’s just me, but I thought it came across a little mean, even if it wasn’t your intent. I try to gently “poke” folks when I see stuff like this because artists get enough undeserved crap already.

    • @[email protected]
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      13 months ago

      What evidence is there that gen AI hasn’t peaked? They’ve already scraped most of the public Internet to get what we have right now, what else is there to feed it? The AI companies are also running out of time–VCs are only willing to throw money at them for so long, and given the rate of expenditure on AI so far outpaces pretty much every other major project in human history, they’re going to want a return on investment sooner rather than later. If they were making significant progress on a model that could do the things you were saying, they would be talking about it so that they could buy time and funding from VCs. Instead, we’re getting vague platitudes about “AGI” and meaningless AI sentience charts.