Popular iPad design app Procreate is saying no to generative AI, and has vowed to never introduce generative AI features into its product.

Popular iPad design app Procreate is coming out against generative AI, and has vowed never to introduce generative AI features into its products. The company said on its website that although machine learning is a “compelling technology with a lot of merit,” the current path that generative AI is on is wrong for its platform.

Procreate goes on to say that it’s not chasing a technology that is a threat to human creativity, even though this may make the company “seem at risk of being left behind.”

Procreate CEO James Cuda released an even stronger statement against the technology in a video posted to X on Monday.

  • @mkeEnglish
    6•23 days ago

    I think the big difference is that you seem to think that AI has peaked or is near its peak potential, while I think AI is still just getting started.

    That’s a fair assessment. I’m still not sure if popular AI tech is on an exponential or a sigmoid curve, though I tend towards the latter. But the industry at large is starting to believe it’s just not worth it. Worse, the entities at the forefront of AI are unsustainable—they’re burning brightly right now, but the cash flow required to keep a reaction on this scale going is simply too large. If you’ve got time and are willing, please check the linked article by Ed (burst damage).

    I mean, maybe I could have phrased it better, but what else are you gonna do?

    My bad, I try to trim down the fat while editing, but I accidentally removed things I shouldn’t. As I said, it’s a nitpick, and I understand the importance of helping those who find themselves unhirable. Maybe it’s just me, but I thought it came across a little mean, even if it wasn’t your intent. I try to gently “poke” folks when I see stuff like this because artists get enough undeserved crap already.