Budget: $120 million [source]
Opening weekend gross: $4 million
Factoring in marketing costs and the theaters taking their cut of the profits, Megalopolis would need to make at least $300 million to break even. I think it’s safe to say that’s not happening.
It would have been THE worst opening for a $100 million movie ever, had it not been for Pluto Nash’s horriffic opening 22 years ago.
Even The New York Times is reporting near-empty screenings of Megalopolis!
Even adjusting for inflation, Pluto Nash still wins. It opened to $3.5M in today’s money.
I feel like there hasn’t been much marketing for Megalopolis. Could be a factor. I’d say the long run time doesn’t help, but Oppenheimer counters that point.
aubrey plaza was on the daily show talking about it, so i assume they were doing the usual TV talk show tour.
Yes, and she was so uncomfortable, nervous and fidgety the whole interview that I’m convinced there’s much more dirt on Coppola and his behavior on set that’s waiting to surface. She might as well have been wearing a T-shirt that said “Please don’t ask me anything about the production of this movie so I don’t get sued”. It was genuinely painful to watch.
Oppenheimer had the advantage of people knowing basically what the story was about. The poster for Megalopolis doesn’t really tell me what it’s about beyond Adam Driver apparently being an architect.
It’s the same reason everything is a reboot or remake: A lot of the marketing cost has already been taken care of with the first movie.
And it’s Adam Driver.
Yeah I never heard of this.
Agreed, not heard of it outside Lemmy. Perhaps I’ve insulated myself from ads a little too well.
I only heard about this because Coppola gave an interview about hiring “cancelled” actors so he didn’t seem “woke”.
Yeah no thanks, FFC. I still remember you defending and bankrolling a CONVICTED child predator.
Yeah but usually of something is good, people will want to discuss it. This has gotten no hype, no post release discussion. It’s a ghost.
Really odd for such a big budget movie.
I’ve mostly heard about the controversies (the fake AI quotes in the trailer, some alleged #metoo stuff on set, …). Reviews seem very mixed, some reviewers hate it, others love it, which makes me think some of them just don’t ‘get’ it?
This is the second time I have heard about this film, the last time being the release of the first teaser trailer. Studios love to spend 70 million marketing budgets on broadcast TV advertising and completely missing their target audience. In the case of sci-fi, most of us are more responsive to online marketing campaigns and this film has the online presence of an Amish priest.