Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.

It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.

So this ad is not pro or against high-viz, it’s against victim blaming

Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296

  • @ThatWeirdGuy1001English
    6•2 hours ago

    I get the sentiment here but as I’ll always say the car wins.

    You can’t call it a death machine and then act like it’s not one.

    Cars have lights built in. Humans don’t. Wear the fucking highvis and save your life.

    Either that or start wearing light strips all over yourself.

    • @FireRetardantEnglish
      1•29 seconds ago

      Okay but hear me out here, we design streets where bikes and cars don’t have to share a lane. Crazy idea i know.

      We should design streets for the cyclists and drivers we have, not the ones we want.