Literally this. It’s as easy as making a Bluesky account and mass changing all links to it, and putting a permanent banner on their site with their handle.
Yeah, but then they have to pay someone to maintain it. And low though that cost may be, it’s precisely the sort of thing that C-levels like to cut when they feel like pretending that they actually do something.
It’s a hard thing for a C-level’s ego to set something up that they know someone else is going to cut later, or worse that they might be the one to “have to” cut it.
Typing in a box on a website provided by someone else can be done by practically anyone, even the boss themselves at a pinch. Heck, some of them love doing that.
Maintaining a server (or a service on a server) requires someone with more skills, which generally costs more money.
Some smart entrepreneur could offer a Mastodon-server-in-a-box service, where companies only pay hosting fees for company-name.social and a social network employee.
all cost more than just making an account on established service.
The cost of changing from Twitter to whatever is probably smaller than half a year of selfhosting or aaS.
I read the article. I didn’t see anything “tricky”. Just a lot of weak excuses.
Literally this. It’s as easy as making a Bluesky account and mass changing all links to it, and putting a permanent banner on their site with their handle.
Or not making the same mistake twice, and opting for something decentralised that your company owns, such as your own Mastodon instance.
Yeah, but then they have to pay someone to maintain it. And low though that cost may be, it’s precisely the sort of thing that C-levels like to cut when they feel like pretending that they actually do something.
It’s a hard thing for a C-level’s ego to set something up that they know someone else is going to cut later, or worse that they might be the one to “have to” cut it.
They have to pay someone to manage the account in the first place. No reason that worker can’t do both.
Typing in a box on a website provided by someone else can be done by practically anyone, even the boss themselves at a pinch. Heck, some of them love doing that.
Maintaining a server (or a service on a server) requires someone with more skills, which generally costs more money.
Some smart entrepreneur could offer a Mastodon-server-in-a-box service, where companies only pay hosting fees for company-name.social and a social network employee.
all cost more than just making an account on established service. The cost of changing from Twitter to whatever is probably smaller than half a year of selfhosting or aaS.
“But if I don’t work with and promote Nazis, I will make less money! How will the Nazis watch my ads?”