• @reddig33
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    8 days ago

    I read the article. I didn’t see anything “tricky”. Just a lot of weak excuses.

    • @[email protected]
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      228 days ago

      Literally this. It’s as easy as making a Bluesky account and mass changing all links to it, and putting a permanent banner on their site with their handle.

      • @[email protected]
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        148 days ago

        Or not making the same mistake twice, and opting for something decentralised that your company owns, such as your own Mastodon instance.

        • palordrolap
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          78 days ago

          Yeah, but then they have to pay someone to maintain it. And low though that cost may be, it’s precisely the sort of thing that C-levels like to cut when they feel like pretending that they actually do something.

          It’s a hard thing for a C-level’s ego to set something up that they know someone else is going to cut later, or worse that they might be the one to “have to” cut it.

          • @[email protected]
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            8 days ago

            They have to pay someone to manage the account in the first place. No reason that worker can’t do both.

            • palordrolap
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              128 days ago

              Typing in a box on a website provided by someone else can be done by practically anyone, even the boss themselves at a pinch. Heck, some of them love doing that.

              Maintaining a server (or a service on a server) requires someone with more skills, which generally costs more money.

              • madjo
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                8 days ago

                Some smart entrepreneur could offer a Mastodon-server-in-a-box service, where companies only pay hosting fees for company-name.social and a social network employee.

                • @PapstJL4U
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                  16 days ago

                  all cost more than just making an account on established service. The cost of changing from Twitter to whatever is probably smaller than half a year of selfhosting or aaS.

    • @[email protected]
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      138 days ago

      “But if I don’t work with and promote Nazis, I will make less money! How will the Nazis watch my ads?”

  • Kokesh
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    398 days ago

    It’s hard. You’ll lose all those potential nazi customers. And inbred rednecks, mostly from US southern states.

  • @[email protected]
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    288 days ago

    On the plus side, the BBC news website is normalising companies wanting to leave. This is a powerful message.

  • Jeena
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    268 days ago

    I think brands should stay on X, this way they don’t bother me with their advertisement on my social media.

  • @BroBot9000
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    248 days ago

    Corporations with that Nazi fomo

  • @SouthFresh
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    198 days ago

    “Do I want to support Nazis?” The answer is no, it’s always no. “No, I do not want to support a Nazi”

    • oo1
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      47 days ago

      “Users protesting by leaving should weigh the broader social implications of staying versus exiting.”

      Hmmn, let me weigh up the broader social implications of . . . holocaust, world war, racial purification, hatred and divisiveness. Strangely, I think i can trust the gut on this one without having to do all the complex social cost benefit analysis.

  • @[email protected]
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    8 days ago

    If you were a brand that wanted to be part of any cultural moments that were happening, Twitter was a great place to be

    what about fucking don’t. fuck off our culture.

  • chingadera
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    158 days ago

    What is really tricky is that most people that seek top level leadership roles align with fascism.

  • @[email protected]
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    78 days ago

    We just could not leave the NAZI camp the food was just too good. I get it corporations. When the dead bodies start showing up you will just step over them.

  • half coffee
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    47 days ago

    “Will you join wheat thins in the fight against lime disease?”

  • @werefreeatlast
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    08 days ago

    Just stay there! We don’t want you here?