Over 40% of Facebook Posts are Likely AI-Generated — Study – Originality.AI
originality.ai
Have you seen a Facebook post and wondered if it was AI-generated or human-written? In this study, we analyze the impact of ChatGPT and generative AI tools on Facebook posts. These are our findings.

Originality.AI looked at 8,885 long Facebook posts made over the past six years.

Key Findings

  • 41.18% of current Facebook long-form posts are Likely AI, as of November 2024.
  • Between 2023 and November 2024, the average percentage of monthly AI posts on Facebook was 24.05%.
  • This reflects a 4.3x increase in monthly AI Facebook content since the launch of ChatGPT. In comparison, the monthly average was 5.34% from 2018 to 2022.
  • @lepinkainenEnglish
    15•1 month ago

    Engagement.

    It’s all they measure, what makes people reply to and react to posts.

    People in general are stupid and can’t see or don’t care if something is AI generated

    • @acosmichippoEnglish
      5•1 month ago

      they measure engagement, but they sell human eyeballs for ads.

      • @andallthatEnglish
        8•1 month ago

        But if half of the engagement is from AI, isnt that a grift on advertisers? Why should I pay for an ad on Facebook that is going to be “seen” by AI agents? AI don’t buy products (yet?)

      • @lepinkainenEnglish
        1•1 month ago

        Engagement is eyeballs looking at ads

        • @acosmichippoEnglish
          2•1 month ago

          … unless it’s AI masquerading as eyeballs looking at ads.