Over 40% of Facebook Posts are Likely AI-Generated — Study – Originality.AI
originality.ai
Have you seen a Facebook post and wondered if it was AI-generated or human-written? In this study, we analyze the impact of ChatGPT and generative AI tools on Facebook posts. These are our findings.

Originality.AI looked at 8,885 long Facebook posts made over the past six years.

Key Findings

  • 41.18% of current Facebook long-form posts are Likely AI, as of November 2024.
  • Between 2023 and November 2024, the average percentage of monthly AI posts on Facebook was 24.05%.
  • This reflects a 4.3x increase in monthly AI Facebook content since the launch of ChatGPT. In comparison, the monthly average was 5.34% from 2018 to 2022.
  • @acosmichippoEnglish
    4•7 hours ago

    they measure engagement, but they sell human eyeballs for ads.

    • @andallthatEnglish
      4•7 hours ago

      But if half of the engagement is from AI, isnt that a grift on advertisers? Why should I pay for an ad on Facebook that is going to be “seen” by AI agents? AI don’t buy products (yet?)

    • @lepinkainenEnglish
      1•7 hours ago

      Engagement is eyeballs looking at ads

      • @acosmichippoEnglish
        2•6 hours ago

        … unless it’s AI masquerading as eyeballs looking at ads.