For me a big hesitation for getting an e-reader was not feeling like I owned my own media. I love books and felt like this was a very of it ain’t broke, don’t fix it problem. After getting one as a gift, I’m a huge fan, I read more than ever and really prefer the e-reader format now. Unfortunately I think society at large is so used to not owning things anymore that there probably won’t be too many people turned off by this. Glad to hear it matters to you - would encourage you to give a different brand / platform a try.