I went shopping in a new store today. At first I was excited to find something with 100% juice that wasn’t absurdly expensive. But then I looked at the ingredients and saw cochineal extract, AKA carmine, AKA crushes beetles used to make things red.
I just don’t understand. You’ve got this juice, you could totally add beet juice for coloring and achieve a beautiful color. But no, gotta throw insects into it instead. As far as hidden non-vegan ingredients go, stuff from insects tends to fly under the radar. Yet I bet if more people were aware of what they were buying, even non-vegans would take issue with it.
Like how tic tacs are “sugar free” at “0 gm” per serving yet they are 94% sugar. At 0.49 gm per tic tac any amount of sugar is rounded down. Thanks FDA!
I think it’s actually “less than one is zero”. So 0.94g is no sugar in a 1g tic-tac.
A tic tac is purposefully 0.49 grams in total weight. At 94% sugar that is about 0.46 grams of sugar.