cross-posted from: https://lemmy.world/post/54171965

Apple CEO John Ternus pressured Apple senior VP of Software Engineering Craig Federighi to “accelerate the company’s road map and move quickly beyond merely making necessary improvements to Siri,” reports Bloomberg’s Mark Gurman in today’s Power On newsletter.

Citing anonymous sources, Gurman writes that Ternus is “frustrated by what he sees as a reluctance to embrace AI with the same urgency as competitors,” and pushed Federighi for changes in a meeting behind closed doors. Federighi, Gurman points out, has been considered an AI skeptic with concerns “about the technology’s privacy, security, societal and employment implications.”

  • oh_
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    18 hours ago

    I have enjoyed that Apple didn’t have AI shoved into everything. It’s why I stayed with Apple. Such disappointment to hear. (Like most everything else that’s happened since new dude took over.)

      • warm@kbin.earth
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        17 hours ago

        When was their last idea? Everything they do, someone else already did.

      • Lyricism6055
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        16 hours ago

        They don’t need new ideas they just need to keep their shit better than the rest… Sucks …

        • assembly
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          15 hours ago

          They need to keep doing R&D moonshots behind the scenes in case they come up with something cool but right now folk want good battery life, security, reliability, and general piece of mind.

    • nocturne@piefed.social
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      16 hours ago

      On accident I updated my iPad to os27.2 instead of os26.2, I disabled Siri but there is still some ai stuff.

    • then_three_more
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      13 hours ago

      I’ve not owed an apple product since a 2005 macbook. Their not shoving AI into everything has had me considering buying an iPhone for my next upgrade.