But in his final letter to shareholders as chief executive last year, Bezos said the company had to “do a better job” for its employees. Amazon will commit to being “earth’s best employer and earth’s safest place to work”, he wrote.

In part, Bezos’s change of heart is down to a wave of unionization efforts at the company’s warehouses. But Amazon also faces a problem of scale. As the US’s second largest private employer, it is now struggling to replace all the workers it loses.

No way, are we actually forcing Jeff Bezos to stop being the worst employer on planet Earth?