alt-text: Woman ordering food (photo): “I would like to buy a hamburger for the same price that it was 2 hours ago.”

Cashier (sketched): “Sir, this is a Wendy’s”

  • @[email protected]
    link
    fedilink
    10610 months ago

    I actually like Wendy’s, but if they implement this at my local store I’m boycotting. The cost for you to make the food per item doesn’t fucking change if there’s 1 person in line or 100, just the wait time. It’s pure profiteering.

    • @Death_Equity
      link
      5910 months ago

      The effort the employee has to put forth to meet demand changes during a rush, not that they will see a penny of the higher revenue they are directly responsible for generating.

      • @phoneymouse
        link
        3210 months ago

        It changes in that there are economies of scale involved. It actually becomes cheaper and more efficient for the company to make 20 cheeseburgers at once than just one. That’s why this surge pricing thing is a joke. Would the company really like to introduce friction to customers buying more food?

        • @[email protected]
          link
          fedilink
          English
          510 months ago

          Only way I can make any sense of it is to try balance the day. Get more business on quiet time, and less on rush hour. But I don’t get how it would make any sense from the business perspective since usually you’d want to optimize for the rush hour, not push customers away with higher pricing

          • @Adramis
            link
            1010 months ago

            Because people just show up at rush hour for shits and giggles, and not because that’s their non-negotiable lunch break or their trip home. This is a stupid move.

        • @[email protected]
          link
          fedilink
          -310 months ago

          I’ll just demand everything be made to order and be fresh. I encourage everyone to do the same and tank their numbers. If they’re going to charge extra during peak hours then you bet your ass I’m demanding fries fresh out of the frier and burgers right off the grill. I can wait 3 minutes for the fries.

      • nifty
        link
        310 months ago

        But are they paying the employee more?

        • @Death_Equity
          link
          310 months ago

          Hahahahahahahaha hahahahahahahaha haha!

    • @agent_flounder
      link
      English
      3410 months ago

      I like Wendy’s also and this really fucking torques my tacos. Well, fuck them. I’m not going to be ripped off because I choose to eat at a popular time of day.

      • @Mango
        link
        410 months ago

        Their employees thank you. They don’t wanna make your rush hour burgers.

      • @[email protected]
        link
        fedilink
        English
        4010 months ago

        They announced they will be switching to surge pricing. If there are a lot of people trying to get burgers, they’ll increase the price of burgers.

          • @SpaceNoodle
            link
            2110 months ago

            No, but the floggings will increase.

        • AwkwardLookMonkeyPuppet
          link
          English
          1410 months ago

          Fucking LOL. When are we going to start rioting against all this bullshit?

          • @GreyDawn
            link
            410 months ago

            Rioting won’t work, you talk with your money. The only thing capitalism cares about is your labor and consumption…that’s it.

        • @[email protected]
          link
          fedilink
          410 months ago

          Let’s put “surge pricing” in quotes to make it clear that it’s some bullshit they just made up.

          • @RagingRobot
            link
            2
            edit-2
            10 months ago

            Back in my day we called it price gauging. Not sure what this surge price bullshit is. They are trying to steal my nostalgic feeling for surge to make it ok?

            • Fishbone
              link
              210 months ago

              Ah, Surge…

              Wasn’t surge basically the diesel version of mountain dew? I vaguely remember trying it once and not caring for it.

    • @[email protected]
      link
      fedilink
      -3110 months ago

      I mean, I don’t think the entire concept is flawed. I want to wait and see what it actually means - especially if it’s cheaper to grab food outside of surge hours.

      I understand it likely won’t be, but I won’t damn them until we have more information.

      • @[email protected]
        link
        fedilink
        4210 months ago

        especially if it’s cheaper to grab food outside of surge hours.

        you really don’t understand how corporations work, do you.

          • @[email protected]
            link
            fedilink
            1210 months ago

            Even if it started out that way, where “surge” pricing is current pricing and “off-surge” pricing is cheaper, leading to consumers paying less overall, it won’t stay that way. It would only be that way to prime consumers mentally to accept that dynamic pricing. After which they’ll slowly increase prices, 10 cents or whatever every month. Soon enough it’ll cost more and the corporation can brag about how it increased profits again this quarter. Remember publicly traded companies are legally obligated to maximize profit - the only time they aren’t doing so is when they’re burning money to prime consumers to accept bullshit or building a captive base, in order to eventually maximize profits.

          • @[email protected]
            link
            fedilink
            8
            edit-2
            10 months ago

            Because in the last 5,000 price hikes there has never been a decrease in pricing. There’s a bit of a trend. Corps are always guilty until proven innocent. Hint: they’re never innocent.

          • @[email protected]
            link
            fedilink
            110 months ago

            because there’s no need to wait, corporations are predictable… it does not matter how much they say they care about quality or the consumer. they will fuck over every single person on the planet at a moment’s notice if it means 0.15% additional profit.