Microsoft is starting to enable ads inside the Start menu on Windows 11 for all users. After testing these briefly with Windows Insiders earlier this month, Microsoft has started to distribute update KB5036980 to Windows 11 users this week, which includes “recommendations” for apps from the Microsoft Store in the Start menu.

Luckily you can disable these ads, or “recommendations” as Microsoft calls them. If you’ve installed the latest KB5036980 update then head into Settings > Personalization > Start and turn off the toggle for “Show recommendations for tips, app promotions, and more.” While KB5036980 is optional right now, Microsoft will push this to all Windows 11 machines in the coming weeks.

Microsoft’s move to enable ads in the Windows 11 Start menu follows similar promotional spots in the Windows 10 lock screen and Start menu. Microsoft also started testing ads inside the File Explorer of Windows 11 last year before disabling the experiment and saying the test was “not intended to be published externally.” Hopefully that experiment remains very much an experiment.

  • @I_Miss_Daniel
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    17 months ago

    Except for the task manager. Windows 8 to Windows 10 had a good one.

    • @RunawayFixer
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      17 months ago

      The task manager in win 8 wouldn’t stay/come on top if there was a frozen program. This would make the new task manager unusable to kill the problem program. And then the half-assed solution of preemptively enabling always on top did not even work reliably. A pretty fundamental issue, which for me far outweighed whatever improvements that new task manager contained.

      • @A_Random_Idiot
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        7 months ago

        I never cared about task manager outside of the 5 seconds it took to kill the occasionally obstinate/frozen program, so as long as it did that much, I didnt care about the rest.

        Which sounds like 8 ruined even that.