So I have balls and yeah they’re the first thing on my body to start to smell. I can skip a shower if I’m in a hurry and I don’t smell much. That’s with working a job that’s usually physical. I was a punk kid fucking punk girls when I was younger and we didn’t bathe every day. I didn’t notice much smell then.
Now I see these ads regularly that are like hey women you stink after 12 hrs 5/10. What’s up?
But why would they not have thought of doing this before. I haven’t noticed this uptick at least in my country but I’m curious now OP has asked. It’s strange that they’ve decided now that they could prey on people’s insecurities when it’s been an option all along and it’s largely already what they do anyway.
There was actually a push a number of decades ago (I wanna say 50’s-70’s?) Where LYSOL was advertising itself as a genital cleaning agent for women.
So not new perse, but considering how much more culterally considerate we are now about women’s health and self image than, say, the 90’s, it is weird that we’re getting these now as opposed to that time period.
It’s not that new. As another user mentioned, there’s been campaigns about smells going back to the radio and print only days. Summer’s eve has made millions with their bullshit “freshness” mentality. The only thing that’s really changed is the ability to directly talk about the product being applied to genitals/the crotch.
The entire deodorant industry trades on implying that any smell is a bad thing anywhere on the body. We can indeed produce some funky smells that are unpleasant, but it really isn’t something that can’t be handled without deodorant for most people. Deodorant is just a ton more convenient and longer lasting for the armpits. Even there, it can sometimes cause problems, though it’s less common for it to be as problematic as at the groin.
I mean, I use antiperspirant on my armpits because washing them as often as needed to get rid of the chemicals the bacteria there produce that cause odor is a time sink if you’re prone to a lot of sweating, or don’t have the freedom to do it when it’s ideal. But you can handle pit odor by cleaning rather than using deodorants.
The difference is that we all know that armpits produce unpleasant odor that isn’t from an infection, so we’ve gotten used to the idea of covering it up, or preventing out by controlling sweating and reducing bacterial presence. But the various makers of the products have been advertising their stuff for ages in a very similar way.
Line go up. Oversaturation of the market, path of least resistance, etc. They’ve got to invent new problems to capture new buyer.