Motorcycle maker Harley-Davidson has become the latest manufacturer to drop diversity, equity and inclusion initiatives amid sustained pressure from anti-DEI activist Robby Starbuck.

In a statement Monday, the Milwaukee-based company said it has not operated a corporate DEI function since April, no longer has minority-owned supplier goals and plans to exit socially motivated training for employees.

Harley-Davidson’s statement, posted on X, said that it sees “every leader’s role to ensure we have an employee base that reflects our customers and the geographies in which we operate” – and the company would limit training to legal requirements.

  • magnetosphere
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    1133 months ago

    As a company, we take this issue very seriously…

    …by abandoning it completely. Fuck you, Harley-Davidson.

    • @Marthirial
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      233 months ago

      Peddling Chinese made toys for low energy, post manhood, American “patriots” living in a distopian freedom fantasy.

  • @XOXOX
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    1103 months ago

    I can’t wait for those noise polluting fuckers to go out of business when the boomers die.

    • @Dud
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      383 months ago

      I rode a Honda Shadow, fun little cruiser until an old lady took me out. The false ego and grand standing from the Harley guys was fuckin obnoxious, nearly as bad as the coal roller bros.

      • @marx2k
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        293 months ago

        I, too, rode a Honda shadow. I quickly grew tired of that upright sitting position on classic cruisers. Longer rides made my spine feel every fucking bump.

        On a separate note…

        Fuck all of those Harley bitches that bought into the lifestyle riding around without helmets on the weekend.

        • @Dud
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          253 months ago

          Judging by the damage to my helmet I would not be typing right now if I didn’t roll out in full gear every time.

          • Cadeillac
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            83 months ago

            I hope you got a new helmet

            • @Dud
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              103 months ago

              Nope, no new bike either though. Between being out of work for 6 months for physical recuperation and the mental toll it took on me it’s taking a long time to bounce back financially. Doubly so with rent sucking my soul out on top of it.

        • @recapitated
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          73 months ago

          Sshhh don’t tell them about helmets

  • CO5MO ✨
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    713 months ago

    Can’t wait to see this company go bankrupt as all da boomers die off. Good riddance.

  • @BassTurd
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    653 months ago

    Haley-Davidson, by racists for racists.

  • Rhaedas
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    643 months ago

    Why do they say anti-woke when they can just say asleep?

  • @[email protected]
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    643 months ago

    I’m okay with boomer company disappearing in the market.

    Always been a fan of Japanese bikes anyways.

  • @[email protected]
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    273 months ago

    Who the fuck did they think was buying their motorcycles? Sure as hell wasn’t 20 year old lefties.

    • @marx2k
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      83 months ago

      They did try for a lower cost entry model that was more sporty. That didn’t Pentwater the market at all. Like…at all at all.

      Once these helmetless boomers die off, that company is up shits creek.

      Fuck 'em.

        • @marx2k
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          3 months ago

          Cheapest is 14.5k?? I get it’s electric but God damn my Yamaha FJR1300 was 13k with 0 miles off the damn showroom floor (also, pro tip… don’t ever buy a brand new bike) ;)

          Edit: just looked at Yamaha website. A new FJR1300 is now 18.3k

          wtf has everyone gonna insane???

          • @[email protected]
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            3 months ago

            “wtf has everyone gonna insane???” (sic)
            Yes

            Also fun fact the HD Livewire had a range of 75mi. lol

            • @marx2k
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              23 months ago

              What’s in those? A couple of D cells?

              • @[email protected]
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                23 months ago

                I double checked because my comment was based on memory.

                LiveWire S2 Del Mar Zack from RZ got 66 miles to a “tank”. lol
                It has a 10.kWh battery. Estimated range from manufacturer: 113 miles.

                There are four different models from LiveWire. Three of them have that same 10.5kWh battery.
                One has a 15.4kWh battery. Estimated range: 146 highway/95 city miles.

                So yeah, clearly only a couple D cells in those things. Cool bikes though, i will say.

  • Let's Go 2 the Mall!
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    223 months ago

    Harley’s are hot garbage boomer bikes anyway. Get a Honda.

  • partial_accumen
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    173 months ago

    Harley-Davidson’s statement, posted on X, said that it sees “every leader’s role to ensure we have an employee base that reflects our customers and the geographies in which we operate”

    … “which means white and male only. Minorities and women need not apply.” -Harley Davidson probably

    • @Kbobabob
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      53 months ago

      Someone’s gotta sell all their shitty merch

  • Cadeillac
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    173 months ago

    This reads like satire. I saw someone say the opposite of eating the onion was crying

  • @militaryintelligence
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    133 months ago

    If trump wins and fascism comes back, companies will be heiling. No surprise

  • @Freefall
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    3 months ago

    Something something…Weak men doing nothing…

    Cowards.

  • t�m
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    83 months ago

    That’s it, we got to all make our own bikes: playing cards and all!

    • @[email protected]
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      43 months ago

      Yeah but hearts and diamonds only. We don’t need any of those black suits forced on us.

  • JaggedRobotPubes
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    63 months ago

    Stupid Harley-Davidson sleeping activists can’t even do anything lol

  • @[email protected]
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    33 months ago

    Again with this Dale Earnhardt, Inc. Let him rest in peace with his face in a steering wheel in turn 4.