This has to be the idea of the century

  • Tux
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    113 minutes ago

    Its still the same PR nightmare and no one wants your AI crapware Micro$oft!

  • @Why9
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    132 minutes ago

    It’s such a dumb name, that it makes me genuinely furious there there are people out there who have lied and impostered their way into positions where they can make such decisions, while having absolutely no clue at all what they’re even doing in the building.

    Apple intelligence makes sense, because the abbreviation is AI. Pretty smart and simple if you think about it.

    But Copilot is the kind of name Apple would choose for its product. Things like centre stage, launchpad, facetime… They’re all very descriptive and cool sounding names of their software products. Copilot is a great name that they’re throwing away along with Cortana because their crappy practices are crappy.

  • @remer
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    143 hours ago

    Why don’t they just call it Clippy?

  • PJB
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    184 hours ago

    Excellent to see that Microsoft’s product strategy continues to just be a flailing mess.

  • @kalleboo
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    215 hours ago

    Microsoft try not to copy everything Apple does challenge: Impossible

    At least “Apple Intelligence” is cute because the initials for it are A.I.

  • @CosmoNova
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    64 hours ago

    First big tech slapped “powered by AI!” on everything and now - a mere 2 years later - it has been exposed as nothing but a safety risk without a tangible benefit, they’re trying their best to hide it’s mere existence while still dumping it into everything. They just can’t help it.

    • ayaya
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      217 minutes ago

      I don’t think Microsoft is capable of not fumbling everything related to the Halo franchise.

    • @[email protected]
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      44 hours ago

      I think staying with cortana and focusing on making that a useful feature would be a better strat. It would be cool to have a little cortana robot inside your computer helping you with various tasks.

  • Quicky
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    8 hours ago

    No interest in Windows at all, but Copilot is actually a great name for what the product is supposed to be/being marketed as. Windows Intelligence sounds like a return to the very old-school long-winded style of Microsoft branding.

    • @[email protected]
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      167 hours ago

      Agreed, Copilot was one of if not the best named AI I think. Why they would want to rebrand it to something so bland so quickly is beyond me

      • @[email protected]
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        64 hours ago

        I have no love for Microsoft but their naming is one of the worst parts… Let’s make a game console! We’ll call it Xbox!.. That sold well let make another! We’ll call it xbox360… Time for a refresh on the gaming console! We’ll call it Xbox one… Another refresh but this time let’s make two versions! We’ll call them Xbox one series s and x box one series s!

        Or our popular ide is bloated and people are asking for a light weight ide… What’s our current ide called? Visual studio but alot of people abbreviate it to vs! Let’s call the new one vscode! Do they have anything in common or share functionality or shortcuts? No

        Don’t get me started on windows… 3.1… 95…nt…98…2000…me…vista…7…8…10…11 like wtf???

        • @Defaced
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          12 hours ago

          At least Xbox made some sense, it was originally going to be called the DirectXbox, thankfully they shortened the name to something catchier.

          • @[email protected]
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            22 hours ago

            Yes… And the sequels? I still don’t know if Xbox one s or x box one x is the higher end model…

      • @Cornelius_Wangenheim
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        34 hours ago

        Because it’s Microsoft and they have to compulsively rename things every few years.

      • Uninvited Guest
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        27 hours ago

        Cortana was the best branding, though I understand only resonated within certain circles.

    • @rtxn
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      8 hours ago

      The virgin .NET:

      Thread.CurrentThread.CurrentCulture = System.Globalization.CultureInfo.InvariantCulture;
      Thread.CurrentThread.CurrentUICulture = System.Globalization.CultureInfo.InvariantCulture;
      

      The chad POSIX: LANG=C

  • @rtxn
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    498 hours ago

    You can call it 𝓜𝓮𝓻𝓭𝓮, but it’ll still taste like shit.

  • @[email protected]
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    829 hours ago

    If they did this from the start it might’ve sounded fine, but now it just feels like they’re trend-chasing after Apple Intelligence…

    • @spookedintownsville
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      157 hours ago

      I mean they’re already trend-chasing with the Windows 11 UI.

    • @helpImTrappedOnline
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      47 hours ago

      That lawsuit could hold up in court, and I wouldn’t be mad. Fuck MS

      • Tux
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        110 minutes ago

        Fuck MS

        Always has been

  • Snot Flickerman
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    599 hours ago

    “Windows Intelligence” is an oxymoron, just like whoever came up with this rebranding.

  • @[email protected]
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    117 hours ago

    Ooh, can I use that App that used to be Remote Desktop and then they renamed it, hmm, what did they call it… oh right “Windows App”

  • Optional
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    159 hours ago

    Wow where’d they get that jenius branding idea, I wonder.

    Microsoft. Never changes.

  • Kokesh
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    109 hours ago

    They should invest a couple billion in it, rename it and cancel afterwards.

    • @BradleyUffner
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      66 hours ago

      You’re thinking of Google, not Microsoft.