“huh, that’s weird. Luigi is trending across all platforms and his SEO ranking has jumped 200 places.” – Nintendo marketing manager
I love the idea that someone was working on a Luigi’s Haunted Mansion sequel when they saw the search metrics on “Luigi” go absolutely nuts and when they found out why were like “Oh… oh nooooo…”
Are we sure it was him yet?
“The right man in the wrong place can make all the diff-er-ence in the world…”
-The G-Man, Half-Life 2
“In the next step of Nintendo’s legendary litigious run, the company has decided to sue the entire population of earth for trademark infringement. The lawsuit of Nintendo v. Everyone is set to begin early 2026.”
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Lol. I hadn’t seen the thing in a while, so here’s an extended YT clip for folks: https://m.youtube.com/watch?v=mX-qK4qG2EY&pp=ygUNbGVvbiBldmVyeW9uZQ%3D%3D
I know we’re informally calling Luigi Mangione the Adjuster, so that makes sense to me. But what “The Adjuster” are people picking Luigi for in this meme supposedly? Is there a video game where the main character is an Adjuster?
They probably mean that they use pictures of Nintendo Luigi in memes about the shooting (in place of pictures of the human Luigi), not that people select Luigi as a character more often in a certain video game.
Bowser is their CEO, talk about regulatory capture amiright
Within a few months, they’ll either retire the Luigi character or rename him in the US (the same way that Ninja Turtles became Hero Turtles in the UK)
Did they drop the “teenage” part so that Prince Andrew would stop trying to book them for parties?
The other person already said they probably won’t do it. The name is too central to their brand to change it or back off. I would be curious if we see anything to emphasize his last name somewhere though.
Just like a “hey everyone this is Luigi MARIO a very distinct character not based on any real person!”
Doubtful considering he’s a central player to the Mario brand, they’re the Mario Bros. and he’s the brother.
What you’re suggesting is on the level of Walking Dead deciding to no longer have zombies, for Marvel to retire the concept of super heroes altogether, or for John Wick movies to no longer have guns.
Besides Nintendo’s had other characters in harsh spotlights before. Jynx and Porygon for example, still regularly feature in Pokemon games, and they didn’t retire Typhlosion either even with the Pokemon leaks. Actually they’ve literally never retired any Pokemon ever.
At worse they’ll just block people on twitter who share Luigi Mangione memes using the Nintendo character.
As for renaming Luigi. laughs They literally have multiple spinoffs named after him (Mario & Luigi, Luigi’s Mansion, Dr. Luigi), it’d be a PR and branding nightmare. It’d be like changing the name of America itself.
If Luigi were a minor side character (like Toadsworth, a character they actually did retire for unknown reasons), maybe, but uhh… no.
What was wrong with Typhlosion?
Edit: Oh… Ok
Umm, that’s a weird link to quordle answers…
OK that’s weird. It was something else. Maybe the link changed while scrolling. I hate the modern Web.
what was wrong with ninja???
Sets a bad example to the kiddywinks. Climbing walls, throwing shurikens, sneaking up on people and so on.
But it’s fine if a hero do all those things?
This is really some « don’t drink battery fluid » kind of sh*t. We’re doomed, are we?
This isn’t a detail in the name of the agency archer works at, this is a top 10 most famous Vidya game character of all time.
For the what now?
The unknown individual who offed the healthcare CEO has been called “The Adjuster” in various circles for weeks, at least, now.
Yes, like a Silver Age comic book hero.
