The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • @tabularEnglish
    3•1 year ago

    I want to own the car I just paid a lot of money for either way - that means all of the car.

    I’d pay more for cars which are modular, like computers.

    • @SCBEnglish
      2•1 year ago

      Cars are built on assembly lines, unlike any modular computer

      • @tabularEnglish
        1•1 year ago

        What are you suggesting?

        • @SCBEnglish
          1•1 year ago

          It’s harder to sell a modular product off an assembly line.

          • @tabularEnglish
            1•1 year ago

            You mean more expensive to design, and sell the parts rather than sell as a whole?