The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • @SCBEnglish
    2•1 year ago

    Cars are built on assembly lines, unlike any modular computer

    • @tabularEnglish
      1•1 year ago

      What are you suggesting?

      • @SCBEnglish
        1•1 year ago

        It’s harder to sell a modular product off an assembly line.

        • @tabularEnglish
          1•1 year ago

          You mean more expensive to design, and sell the parts rather than sell as a whole?