MoffettNathanson estimates that US pay-TV lost a total of about 900,000 subs in Q3 2023 – a worst-ever third quarter for the industry. That poor result left US pay-TV shrinking at a record pace of 7.3%.
US pay-TV subscriber base eroding at record pace::undefined
In the old days flow TV was max 25-30% ads, how can people live with 50% ads? At that rate it will be “Find the content” so in a few years with 90% ads watching a 45 minute show would take 7.5 hours.
Tiktok itself is the worst. I actually like the core of tiktok, but JFC does every other video literally have to be an ad? I actually think it’s like 3 out of 5 videos to be honest.
Remember when broadcast TV showed commercials on the 15 minute mark, 2-3 at a time for 30 minutes each, maybe more between shows? Commercials seemed like a reasonable tradeoff, plus were predictable so you could fit it in with other things. They dug their own grave, making commercials more intrusive, harder to skip, more frequent. …. Pepperidge Farms remembers
The problem is that OTT services are going to the adv model too. They expect that we pay a minimum subscription cost and watch advertising…this is crazy
I watched Fargo last week via broadcast. 5 min to 5 min of commercial time. It’s insane.
I would watch about 16 minutes before giving up.
In the old days flow TV was max 25-30% ads, how can people live with 50% ads? At that rate it will be “Find the content” so in a few years with 90% ads watching a 45 minute show would take 7.5 hours.
There won’t be 45 minute shows. It’ll be “Ow, my balls!” and cut to commercial.
Looking forward to 50 seconds commercials and 10 seconds tik-tok videos, but that’s just YouTube.
Tiktok itself is the worst. I actually like the core of tiktok, but JFC does every other video literally have to be an ad? I actually think it’s like 3 out of 5 videos to be honest.
Remember when broadcast TV showed commercials on the 15 minute mark, 2-3 at a time for 30 minutes each, maybe more between shows? Commercials seemed like a reasonable tradeoff, plus were predictable so you could fit it in with other things. They dug their own grave, making commercials more intrusive, harder to skip, more frequent. …. Pepperidge Farms remembers
The problem is that OTT services are going to the adv model too. They expect that we pay a minimum subscription cost and watch advertising…this is crazy
🏴☠️
I’d rather do anything else.
I’d rather pry my eyes out with crayons