This dude can go eat a dick. We don’t want your AI slop.
Steam really ought to learn their lessons, Tim is only trying to help. They’re still crippled from their decision not to allow blockchain games while Epic used the opportunity to eat their lunch /s
I hear him, and will now assume anything they put out is ai generated. Don’t even need the disclosure when they give themselves away by complaining so much.
I say it’s irresponsible and petty to keep Alan Wake 2 an Epic Store exclusive.
Oh wow, didn’t realize that! Now I feel justified in pirating it, thanks for the heads up!
AHAHAHA!!!
HAHAHAHAHA!!!
…lol
This is why Steam has a “monopoly” by technicality. Steam doesn’t do anything to the competition, the competition just keeps making an objectively worse platform so bad that they end up killing themselves. Steam shouldn’t have to be accountable for that, its not Gabe’s fault the other CEOs are stupid.
He sounds like a big complainer.
So irresponsible to give their users information. Then they can make… informed decisions!!! 😱
If you truly think AI is so great, why don’t you want to disclose it?
He’s only mad because Unreal Engine 6 is going all-in on AI development and he’s realizing he just shot his company (and all other users of their engine) in the foot.
I also think it’s mainly about their engine. They’re a very big player and growing, because Unreal Engine is quite good, but the AI disclosure will make some competing engines look more attractive to developers.
Because what matters is what customers think - and many people hate AI.
It’s an illusion of echochambers in Online not representative of real world.
Well this is why Tim finds this practice irresponsible. I suspect he might have some inside knowledge about how this affects game developers and sales.
“Company accused of putting sawdust in their baked goods furious at ingredient labelling standards; more at 11.”
His argument makes no sense. What he is saying is that game devs will fall behind competition if they have to disclose AI use… Which correctly implies that customers will not buy products in the AI category… Which means clients don’t want AI snuck into games. This means he would rather sell you games with AI against your consent than be transparent.
The problem he proposes only exists in his universe where AI is not disclosed versus on steam where those companies that use AI are now actually falling behind those that don’t.
His argument hinges on the idea that consumers “discriminate against” games using AI-generated assets, which, of course, they do, and they should, because even if some of it is good, it’s not worth digging through the trash to find it.
Of course Timmy also owns a game engine built on AI-generated assets so he has to play the victim card (again) even though he’s only a victim of his own perpetually-stupid decisions.
Consumer choice really sucks when you’ve got a worse product.
You can’t properly extract value from and exploit customers when somebody else is giving customers exactly what they want. How rude!
Worse, Steam even makes games disclose if they’re…gulp “Single-Player”.
What self-respecting gamer would play games designed for a single player? That just marks someone as antisocial. Or poor. It’s really mean to studios to have to disclose info like that about the content of their game.
And god help those publishers if you had to disclose the use of a third party DRM like Denuvo on the store page!

Guess who’s using AI and ashamed of it?
Their initials are E.G.








