I didn’t enjoy that studios used DLSS instead of optimization, but holy hell, this is awful. I will love to set every single DLSS 5.0 flagship title to ignore on Steam, at least it’ll be easy to spot since everything will look like it’s generated by the same chatgpt prompt.
My dislike goes further back than that, contracting with gaming companies to optimize for NVIDIA, contacting with Adobe to build around CUDA, and IIRC they did much the same with animation, CAD and the like. Once all that was done we got the new GTX Titan was released in 2013 which normalized $1000+ for cards.
None of us could stop it but we could choose not to buy.