Despite the fact that Anheuser-Busch almost immediately caved to the pressure—abandoning Mulvaney, sidelining the staff who oversaw her ad, rolling out new ads with football players, and sponsoring country music concerts—the boycott went on, as right-wing media gleefully tallied declining sales.
That’s still the dumbest thing ever…
Normal people were pissed they doubled back so fast, and conservative media had already latched onto it, and they don’t let go of a story like that.
And then they give conservative boycott all the credit for declining sales making conservative media keep talking about it.
Whoever over at Anneheiser Busch who decided to cave…
Is probably the dumbest executive in America, and that’s saying a lot. They pissed off the majority of Americans for no fucking reason.
Bud: “Wait! Come Back! We hate them too! You’ve always been our core demographic and we’re strongly tied to whatever you want!”
LGBTQ+: “Oh, that’s how it is, huh?”
Bigots: “Nope. Not buying your beer anymore. We’ve already decided we hate you. Our defining characteristic is stubborn hatred. We are defined by the grudges we nurture.”
Regular people who don’t like bigots: “Ew. Bigot beer.”
Bud: “JUST TELL US HOW TO PANDER IN A WAY THAT GETS YOU TO BUY OUR WEAK AWFUL BEER!”
It’s all just branding and marketing from these companies. Teamsters job actions and gay bars boycotted Bud Light in the 70s to pressure them to change their hiring policies to be more inclusive. The company isn’t going to tell that story. Instead they’ll appropriate those virtues to morally brand their products. Anti-woke somehow manages to be even dumber, but it’s still just branding so people can consume their morality.
It’s like how Amazon created an ad to show off having someone in a wheelchair working a warehouse job, while actively trying to shut down that worker’s ability to organize for better compensation and working conditions. Not to mention the issue of why a disabled man in his 60s has to work a warehouse job like that.
Normal people were pissed they doubled back so fast,
Disagree. Normal people either ignore culture war junk and basically didn’t notice or care that this happened at all, or chuckle at the silly people boycotting over using a trans woman in advertising and then chuckle again at people boycotting over them ceasing to use said trans woman in their advertising, ideally while drinking a better beer both before and after.
The people pissed they doubled back on Mulvaney are people who are interested enough in both beer advertising and trans issues to know that they stopped an ad campaign featuring a trans woman because it upset part of their target demo and be angry at that fact (this is Bud Light, the target demo is working class predominately conservative predominately straight white men who either don’t know that better beer exists or can’t fit better beer into their budget). I think you just underestimate the sheer political apathy of “normal people”.
That’s still the dumbest thing ever…
Normal people were pissed they doubled back so fast, and conservative media had already latched onto it, and they don’t let go of a story like that.
And then they give conservative boycott all the credit for declining sales making conservative media keep talking about it.
Whoever over at Anneheiser Busch who decided to cave…
Is probably the dumbest executive in America, and that’s saying a lot. They pissed off the majority of Americans for no fucking reason.
Bud: “We like LGBTQ+! Give us money!”
Bigots: “We hate them so now we hate you!”
Bud: “Wait! Come Back! We hate them too! You’ve always been our core demographic and we’re strongly tied to whatever you want!”
LGBTQ+: “Oh, that’s how it is, huh?”
Bigots: “Nope. Not buying your beer anymore. We’ve already decided we hate you. Our defining characteristic is stubborn hatred. We are defined by the grudges we nurture.”
Regular people who don’t like bigots: “Ew. Bigot beer.”
Bud: “JUST TELL US HOW TO PANDER IN A WAY THAT GETS YOU TO BUY OUR WEAK AWFUL BEER!”
Actually, you’d be surprised.
Yes, but his cultural relevance is from an era in which the word “poser” was in wider use than it is today. This is not a coincidence.
Goddamn. Murdered in cold blood by listing his accomplishment lol
Me: “Your beer tastes like piss.”
Just rename the beer, Budweiser. For some reason all of the hatred isn’t even directed at annheiser Busch but just one named beer.
It’s all just branding and marketing from these companies. Teamsters job actions and gay bars boycotted Bud Light in the 70s to pressure them to change their hiring policies to be more inclusive. The company isn’t going to tell that story. Instead they’ll appropriate those virtues to morally brand their products. Anti-woke somehow manages to be even dumber, but it’s still just branding so people can consume their morality.
It’s like how Amazon created an ad to show off having someone in a wheelchair working a warehouse job, while actively trying to shut down that worker’s ability to organize for better compensation and working conditions. Not to mention the issue of why a disabled man in his 60s has to work a warehouse job like that.
Agreed. They should not have caved; they should have given the corporate PR version of the middle finger to the crazy right.
Disagree. Normal people either ignore culture war junk and basically didn’t notice or care that this happened at all, or chuckle at the silly people boycotting over using a trans woman in advertising and then chuckle again at people boycotting over them ceasing to use said trans woman in their advertising, ideally while drinking a better beer both before and after.
The people pissed they doubled back on Mulvaney are people who are interested enough in both beer advertising and trans issues to know that they stopped an ad campaign featuring a trans woman because it upset part of their target demo and be angry at that fact (this is Bud Light, the target demo is working class predominately conservative predominately straight white men who either don’t know that better beer exists or can’t fit better beer into their budget). I think you just underestimate the sheer political apathy of “normal people”.