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This is another issue that really has nothing to do with AI and everything to do with the lack of protection to consumers via the outlets allowing and collecting ad revenue from unscrupulous and illegal enterprises.
Considering they are using deepfake videos to provide fake celebrity endorsements, I would say that AI is certainly a big component.
You could also say electricity or copper is a large component of it but I would argue that it’s really just another tool being used to fleece victims. I don’t feel the issue here is AI or is even largely exacerbated by AI. There are no ramifications to the people that are behind the scams. That’s the real problem.
