Panasonic has created an AI clone of its late founder Konosuke Matsushita based on his writings, speeches, and over 3,000 voice recordings.

Known as Japan’s “god of management,” the Panasonic icon is one of the most respected by the Japanese business community, and comes back to life in digital form to impart wisdom directly to those he never met in person.

“As the number of people who received training directly from Matsushita has been on the decline, we decided to use generative AI technology to pass down our group’s founding vision to the next generation,” the company said in a statement. Codeveloped with the University of Tokyo-affiliated Matsuo Institute, the model can reproduce how a person thinks or talks. The company aims to further develop the digital clone to help make business decisions in the future.