• @General_Effort
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    344 days ago

    It is telling that Aldi is successfully expanding in the USA while keeping the same model that made it big in its home market of Germany and the rest of Europe.

    When Walmart tried to gain a foothold in Germany, it hemorrhaged billions before giving up. The managers responsible covered their asses with bullshit about cultural differences or unions, but the truth is that they just couldn’t offer competitive prices. Looks like, even in the US, shoppers favor low prices over wasteful frills like greeters.

    • @Johnmannesca
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      22 days ago

      Yes please, we need more competition on groceries in rural Texas and also Arkansas as an extra special sort of fuck you to Walmart.

    • @[email protected]
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      204 days ago

      Greeters are literally a charitable expense (that they’ve mostly replaced with security goons) the wasteful frills in Walmart are executive compensation and benefits.

      • Unbecredible
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        113 days ago

        hahahah right? I was like ‘uh…I don’t think that’s where all the money’s disappearing to my guy…’

      • @General_Effort
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        43 days ago

        You think the managers at Aldi work for the satisfying feeling of serving their community or what? Aldi cut costs in any way possible and greeters are simply a very visible way.

        Aldi isn’t really a direct competitor of Walmart. There are other more similar (hypermarket) chains in Germany that directly offered the same as Walmart. For its attempt to enter the german market, Walmart bought up a bankrupt chain of such hypermarkets. The stores were in worse locations than those of their competitors. Basically, it was unwanted left-overs. The Walmart, closest to me, was right next to its competitors but on the far side. It was just a little less convenient. If they had been able to offer better prices or quality, that might have made it worth it. But they couldn’t. There were only greeters and packagers.

      • @GlendatheGayWitch
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        524 days ago

        Only office workers and managers are allowed to sit. If you’re in a customer-facing position with a chair, you’re supposed to stand up when helping a customer.

        • @[email protected]
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          4 days ago

          And as we all know, middle management does so much work and therefore deserve that right over everyone else.

          (sorry I vomited in my mouth a little bit)

        • @[email protected]
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          64 days ago

          When I worked retail, at one of the stores you weren’t allowed to drink water where customers could see you. I chose to ignore that rule and only got chewed out when the store owner happened to be nearby

      • @[email protected]
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        384 days ago

        Cashier stations with chairs are VERY rare, yes. The general trope is that managers/owners think it makes workers appear lazy.

      • @KoalaUnknown
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        144 days ago

        In California, companies are required by law to provide them seating and let them sit down, but most everywhere else they are expected to stand.

      • @[email protected]
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        144 days ago

        It’s this bizarre thing. Management want them to “look busy” or some bullshit. Aldi looks busy.

        You’ll see this on some factory floors too. No chairs even for the management or QA logging numbers on computers. Chairs are for break time or some such.

        • @[email protected]
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          14 days ago

          Depends on the company and plant. Not to brag on my Corporate overloads as they’ve gaslit employees and poisoned the global water supply, but they do a good job of making production’s life tolerable enough (above average pay for the area, regular Kaizens for them to voice their opinions, good safety culture, keeping up 5s) that people want to work for them.

      • @Jimmyeatsausage
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        254 days ago

        Not at most places. At some point, someone told all the MBAs that it makes the customers mad if the employees look lazy or some shit.

        • @thesystemisdown
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          4 days ago

          They also tend to make them stand at the beginning of their lane when they don’t have customers. Apparently a light signaling that they are available just isn’t enough.

          Edit: My bad. I’ve never seen this at Aldi or Lidl. Just other US chains like Food Lion.

          • @[email protected]
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            44 days ago

            Hereabouts*, the lanes each have a sign with their number. Glows red = closed, glows green = open. Super convenient, and I’ve seen it across multiple store chains, so it’s not like it’s only one store doing it.

            *Southern Germany, observed across different cities, though I can’t vouch that it is universal

          • HubertManne
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            24 days ago

            I have never seen that. Where I am at they will pull every idle cashier to do work before the line becomes idle.

        • @[email protected]
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          4 days ago

          Well, turns out I do have PTSD from a decade of working retail and food service. So thanks for that lol

          • @Illuminostro
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            33 days ago

            And multiple addictions. Thanks, Olive Garden. Anybody got a bump? I’m draggin.

        • @wreckedcarzz
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          53 days ago

          (to manager in response) “then why the fuck aren’t you cleaning all the time, then?”

      • @[email protected]
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        4 days ago

        Corporations make that decision. And our country allows (if not encourages) it.

        Yes, seriously. Same goes with drinking water behind the counter.

      • Socialist Berserker
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        12 days ago

        cashiers aren’t allowed to sit in USA?

        Not in any stores I have seen in my city.

      • @[email protected]
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        54 days ago

        Aldi is the only place I’ve seen. However, Aldi recently started installing self checkout, which I despise.

        • @[email protected]
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          94 days ago

          I love good self checkouts. I hate bad self checkouts.

          Bad self checkouts are those that alert the sole employee running around between twenty terminals of some discrepancy for every fucking thing. Weight discrepancy! Remove duplicate item! They didn’t select number of bags! Check their receit!

          Just leave me be and let me scan my flatbread and leave already. Or open another cashier. Or just don’t implement self-checkout if it’s not really self-checkout.

          • Fiona
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            23 days ago

            Yeah, a good self-checkout is amazing and a competely different category from the garbage you see elsewhere.

            In the Netherlands at Albert Heijn the only verification consists pretty much of occasional random checks and in the one closes to me they replaced two of the manual counters with eight self-checkouts, meaning that the queues are pretty much gone. You can also self-scan while shopping, if you want with your own phone in which case payment is 90% of the time just scanning a barcode and paying at a debit-card terminal.

            And while you are not supposed to, nobody ever cares if you use your own backpack instead of a shopping basket/car, in which case you don’t even have to pack up your stuff. If you do get a random check with it, you just open it up wide and let the employee pick a few random items to scan and they won’t even say a word.

            The only other delay is age-verification if you buy alcohol, which in my case means that an employee looks over from across the room and sadly decides that I’m an old enough fuck to not need my ID inspected. (Then again, being trans without legal stuff having happened yet (soon though!), it does make things easier.)

            Could you steal? Of course, but you can do the same with regular counters!

      • @[email protected]
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        24 days ago

        Cashier stations with chairs are VERY rare, yes. The general trope is that managers/owners think it makes workers appear lazy.

      • @[email protected]
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        -14 days ago

        Cashier stations with chairs are VERY rare, yes. The general trope is that managers/owners think it makes workers appear lazy.

        • AwkwardLookMonkeyPuppet
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          54 days ago

          You might want to repeat that a few more times for the people in the back of the room.

  • @[email protected]
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    504 days ago

    “up to $23 an hour”… Doing a whole lotta heavy lifting in this headline.

    How is it sane to list the maximum you can make, vs what to expect day 1?!

      • Norah - She/They
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        164 days ago

        Aldi announced that it it looking to hire thousands of new workers, as well as increasing their minimum wage to $18 and $23 an hour.

        My read on this, is that they are discussing the minimum for two separate positions. Potentially cashier and team leader. Would make sense as they don’t have many employees on shift at a time.

        • ObjectivityIncarnate
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          44 days ago

          Should have kept reading:

          The national average starting wages for Aldi workers will be set at $18 an hour and $23 an hour for warehouse workers.

      • @[email protected]
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        4 days ago

        I hope so. It would be a nice change compared to… Well… Everything.

        Edit: ahhhh see it now. I read it as “up to” alone, but implied “increased to” instead.

        English is hard sometimes.

        • Norah - She/They
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          104 days ago

          It really is. The fact “up to” can mean either a maximum value, or an increase to a value, is stupid.

          • @Thebeardedsinglemalt
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            34 days ago

            Sale, up to 90% off!

            Where the 90% off is the triple clearance table that’s been inventory they genuinely can’t get rid of, while everything else is 10-15% off

    • ObjectivityIncarnate
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      94 days ago

      That’s just being read wrong, it’s not written like a “save up to $10” kind of line. The “up” just describes the change (i.e. ‘the starting wage is going up; becoming $X’). Within the article, it’s completely unambiguous:

      The national average starting wages for Aldi workers will be set at $18 an hour and $23 an hour for warehouse workers.

    • Maeve
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      43 days ago

      The article says that those are the starting wages, for store and warehouse, respectively.

    • @somethingsnappy
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      114 days ago

      They’re finally catching up with my local burger chain that offers health insurance, tuition, etc. Also in the US.

        • @somethingsnappy
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          3 days ago

          Dick’s. You can get a bag of dick’s from a decently compensated person.

                • @somethingsnappy
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                  23 days ago

                  About what part? Being able to send a bag of Dick’s to your friends or tuition health care, $26 an hour after training, sign on bonus etc? Sounds like I work for them. I don’t, but I want my kids to!

  • Maeve
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    133 days ago

    Damn. What’s next, quality fresh foods with less harmful ingredients?

    • @Jiggle_Physics
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      123 days ago

      I mean it is a german company, they might just standardize EU standards through out their company. At least this is a small pipe-dream I have had about them.

  • @Jiggle_Physics
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    Great, now that they have bought winn-dixie, and are moving in places, mostly, where there are failed/failing regional chains, we will have even less competition.

    Remember, despite saying Aldi does not discriminate based on union/desire to unionize, A LOT of their ex-management say they were straight up told to fire anyone who mentions it, and they would rather get sued for it, than allow it.

  • mommykink
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    364 days ago

    One opened in my city, only Aldi within 50 miles. It is always packed and both of the major regional grocers have raised their “now hiring” wages several dollars, run much more aggressive deals, and their parking lots are maybe 4/5ths as full as they were a month ago.

    Which is great for me because I’ve been to several Aldis and realized it just isn’t for me. Being one guy with a pretty weak appetite, the actual dollar savings don’t really come out to much for me (maybe -$10 versus a major grocer if I’m really stocking up), and the “Aldi Experience” doesn’t really mesh with how I buy food. It’s still great to have them in the market, though.

    • @return2ozmaOP
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      234 days ago

      Their produce is always super cheap. Same strawberries I’d get at Ralph’s (Kroger) for $4.99 I can get at Aldi for around $1.70

      • Maeve
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        43 days ago

        Their produce is great. I’d like to see them move away from factory farm eggs, milk and meat.

    • Nougat
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      224 days ago

      Aldi had me at “we let our cashiers sit down.”

    • @[email protected]
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      104 days ago

      And let me guess…“somehow”, they haven’t had to hack up their prices after raising wages, huh?

      • mommykink
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        154 days ago

        No but the CEO had to cut down to just one new AMG Merc per year. It’s a doggy dog world out there

        • ObjectivityIncarnate
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          44 days ago

          Allow me to play doubles advocate here for a moment. For all intensive purposes I think you are wrong. In an age where false morels are a diamond dozen, true virtues are a blessing in the skies. We often put our false morality on a petal stool like a bunch of pre-Madonnas, but you all seem to be taking something very valuable for granite. So I ask of you to mustard up all the strength you can because it is a doggy dog world out there. Although there is some merit to what you are saying it seems like you have a huge ship on your shoulder. In your argument you seem to throw everything in but the kids Nsync, and even though you are having a feel day with this I am here to bring you back into reality. I have a six cents when it comes to these types of things. It is almost spooky, because I cannot turn a blonde eye to these glaring flaws in your rhetoric. I have zero taller ants when it comes to people spouting out hate in the name of moral righteousness. You just need to remember what comes around is all around, and when supply and command fails you will be the first to go. Make my words, when you get down to brass stacks it doesn’t take rocket appliances to get two birds stoned at once. It’s clear who makes the pants in this relationship, and sometimes you just have to swallow your prize and accept the fax. You might have to come to this conclusion through denial and error but I swear on my mother’s mating name that when you put the petal to the medal you will pass with flying carpets like it’s a peach of cake.

          • @berryjam
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            104 days ago

            I would much prefer to live in a doggy dog world than a dog eat dog one, but such is life

        • aard
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          54 days ago

          You’re joking, but quite possibly he’d not even want to buy the one.

          The owner family is very reclusive after a kidnapping in the 70s - but we know at least that the founders were living relatively frugal.

          Ownership of Aldi is by a handful of “stiftungen” - and one of the more recent judicial squabbles in the family were of one side accusing the other trying to pull more money out of Aldi than necessary to live a non frugal livestyle.

          Don’t get me wrong - they’re billonaires, though probably quite limited liquid assets. But based on their behaviour they have a good chance to survive the revolution.

            • aard
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              24 days ago

              I think only one is currently still working in the company - but they do own it via a bunch of “Stiftungen”. IIRC that construct was selected back then to make sure that spoiled brats can’t fuck it up eventually.

    • @[email protected]
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      44 days ago

      I’m lucky to have Aldi as my closest grocery store.

      I do end up going to another half the time not because I don’t want to go to Aldi, but because I just need one odd ingredient I don’t think they’ll have.

  • sunzu2
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    274 days ago

    Their biz must be booming during this era of price gouging clown corpos

    • @ThunderWhiskers
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      254 days ago

      We shop at Aldi a lot and, anecdotally, they seem to be the most reasonably priced by a pretty hefty margin.

      • @roofuskit
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        That’s because ALDI doesn’t cushion cost increases or sell loss leaders. If eggs shoot up in price 400% they immediately raise the price to match. Most grocery stores will try to eat at least some of that cost for some time hoping it will go down before they have to raise even further. That kind of pricing model means they need much larger margins on all their other products to afford that. Same way they sell milk and rotisserie chickens at a loss to get people in the store.

        ALDI does not play those games and keeps their margins more consistent but their prices are more susceptible to spikes in costs.

        • Fish [Indiana]
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          3 days ago

          Then how do they keep their chocolate so cheap? Their chocolate bars are cheaper, larger, and better than most American chocolate.

        • @ThunderWhiskers
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          44 days ago

          Costco is the other location that we so most of our shipping at and I agree.

  • Socialist Berserker
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    2 days ago

    That’s more than I make and I’m a teaching assistant at a public elementary school. Good for them though!

    • @[email protected]
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      114 days ago

      We have both Aldi here but they’re differently named. One is just Aldi, the other is Trader Joe’s.

      It’s our super low cost grocer, that has in recent years become more high quality. When I was a kid (80s-90s) it was like “never buy fresh anything there because it’s all crap” but these days it’s all pretty decent quality stuff. Not like farmstand good, but better than Walmart.

      • @[email protected]
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        24 days ago

        I’ve noticed refrigerated stuff and produce from Aldi tends to go bad pretty fast, but as long as you use it up within a few days it’s fine

    • @shalafi
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      114 days ago

      Got one in my redneck suburb. We almost exclusively shop there.

    • @GlendatheGayWitch
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      74 days ago

      Yeah, they’ve been in Texas at least 20 years. Looks like they are in most of the states in the eastern half of the continental US and the states along the southern border.

      • @kofe
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        44 days ago

        We have some in the Midwest as well

    • @[email protected]
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      Yes, they’re not the most common but they’re in most places here. Lidl too but there’s far less of them (apparently only in the northeast)

    • @NoDignity
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      64 days ago

      They have been here in the US for a long time, I think their first american store opened in the 70s. Personally I love Aldi I shop at my local one here in Missouri at least once a week. Their price on extra firm tofu just can’t be beat its at least 1/3 the price it is at my other local supermarkets.

  • Media Sensationalism
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    54 days ago

    I don’t know much about Aldi, but anything is better than Walmart.

  • @acosmichippo
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    54 days ago

    meanwhile Lidl keeps laying people off because they went too crazy trying to expand in the US.