• @[email protected]
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    43112 days ago

    As someone not using Threads this is a big surprise. I mean I’m surprised it didn’t already have ads.

    • @LovableSidekick
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      11 days ago

      As another someone who doesn’t use Threads, it is a big surprise to find out there’s a website or something called Threads that looks like it’s related to email and apparently is popular.

      • @[email protected]
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        2711 days ago

        It’s Facebook brand Twitter, and is or was planned to be compatible with Mastodon (Fediverse Twitter)

      • @CluckN
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        1411 days ago

        As someone who uses thread how do you guys sew stuff?

      • mosiacmango
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        1411 days ago

        “is popular”

        Im pretty sure they auto setup an account on threads for anyone on Instagram to artificially make it popular.

  • sunzu2
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    10212 days ago

    Remember to send financial support to your server

    • @[email protected]
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      8111 days ago

      Federating ads sounds like a very quick way to get everyone else to defederate with you.

      • Justin
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        2711 days ago

        Jokes on them, I have always defederated them

      • @TORFdot0
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        1211 days ago

        You’d think the trans hate and nazi love would be enough for everyone to defederate with them.

    • @[email protected]
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      511 days ago

      Ads are targeted on the consumer, federating ads would be super bad PR, short lived and not at all effective.

  • @fluxion
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    7512 days ago

    How long before they introduce some sweet new fascism features?

    • @FourPacketsOfPeanuts
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      11 days ago

      “Our new GestureSupport(“Gestapo”) means you can now upvote by striking your arm up and to the right…”

    • @[email protected]
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      911 days ago

      That is probably already implemented in the algorithm, currently disabled, but the control knob will start turning up as needed

  • airportline
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    7311 days ago

    Is Threads even a good enough product for users to be willing to endure ads?

        • @[email protected]
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          711 days ago

          I mean… either they introduce ads, or they start charging for the service.

          VC funding only lasts so long, and they have bills to pay (and probably shares to sell).

          • @[email protected]
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            410 days ago

            And that’s the problem. Sure, it’s better than threads or xitter now. The business model dictates that it will sink to the same level.

        • @[email protected]
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          210 days ago

          And that’s when I leave Bluesky too. Meta goes down within a month and the clock is ticking for Bluesky. I’ll stay in the fediverse.

    • @[email protected]
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      410 days ago

      It allows no external browser and if you leave the app and return the page automatically refreshes so you lose your place.

  • @lefixxx
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    7011 days ago

    Enshitification step 3

      • @[email protected]
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        1711 days ago

        The enshittification is carried over from other products. They’re meta, so anything they launch is partly along the path already, because they can artificially boost the launch numbers with cross-platform promotion, and because everyone already knows what assholes they are, they’re starting off with a lot of goodwill lost.

        Basically, just slapping a new name and a new account creation process on some new features in their social network, is not enough to make it a new network.

          • AngryMob
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            711 days ago

            Shhh. They forgot about us, let it stay that way a little longer!

    • @remote_control_conor
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      2211 days ago

      I remember the heady days when I thought this was the final step of enshittification. Such simple and innocent times.

  • katy ✨
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    5711 days ago

    Last time I checked Threads was 95% brand and influencer posts anyway.

    • @winni
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      411 days ago

      Ha you are saying that there’s nobody left? the remaining 5% must be robots lol

      • @[email protected]
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        111 days ago

        You know that you are saying this on a platform with an active user base in the low 6 figures, right?

        You know the meme “there’s dozens of us”?

  • @[email protected]
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    5111 days ago

    To serve you relevant ads, Meta will use your activity on Threads and Instagram, the posts you interact with, your email address, and “your activity from off Meta technologies,” according to a support page.

    Do I read it right in that they’ll try to follow you around Fediverse, aside from monitoring you on every site they already have a nose on?

    De-fe-de-rate.

    • @[email protected]
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      2711 days ago

      Probably more about their general user tracking than that tbh. Meta has always had profiles for everyone because of Facebook/meta integrations on every website

    • @[email protected]
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      -611 days ago

      You not only misinterpreted the description, but then you proposed a measure completely useless to either the real situation or your imagined one.

      You did lemmy proud.

      • @[email protected]
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        29 days ago

        Eh, my only complaint is that they lumped the “r” in with the “ate.” The “r” is part of the previous syllable.

        That said, I highly doubt defederating would actually solve anything. If they want to scrape, they’ll scrape.

        • @[email protected]
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          29 days ago

          Exactly, all info on lemmy is public, defederation would help neither with 3rd party cookie tracking (the real situation) nor with tracking on other instances (what the user imagined they are doing).

    • Ulrich
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      2511 days ago

      BlueSky has some novel monetization concepts but yes, I think they will eventually find that those are not sustainable and will introduce ads eventually.

      • @FourPacketsOfPeanuts
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        11 days ago

        How hard is it to run a platform charging a couple dollars a month so that you don’t need to turn into a ghoulish capitalist nightmare? Like, really. If even one of them went the “no ads, ever, just a tiny monthly fee” wouldn’t that be better? Wouldn’t everyone flock there? Is everyone so dumb that they think these huge sites will run for free?? No… wait I think I’ve answered my own question…

        • SaltySalamander
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          1211 days ago

          It would be better, yes, but you’d be sacrificing 90% of your userbase going that route. The vast majority aren’t going to pay a monthly fee for a social media account. One or the other is inevitable, though. Server infra ain’t free, after all.

          • @FourPacketsOfPeanuts
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            411 days ago

            How about it starts free + ad based like any other network but offers a premium tier that removes ads and gives full control of feed that current networks don’t offer. They don’t offer this because manipulating people is apparently far more lucrative than any reasonably priced premium tier. But this is only because they’re a ‘profit at any cost’ company. If an alternative ethical social network advertised the fact that it only makes a modest profit so that it’s free tier is ad based but not unhealthy and the premium tier is reasonably priced. I wonder if such a thing is possible.

            Obviously no current network does this because they’re investor funded and committed to max profits.

            • @[email protected]
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              -111 days ago

              Yeah that’s the scary thing. Ads work so well you can’t even buy your way out in many cases. I wish micropayments caught on instead of subscriptions. I’m ok to pay a reasonable cost per use, but I hate blood suckling subscriptions for things I rarely touch. I’d STFU and post much fewer and more meaningful comments on Lemmy for example if it was 0.1 cents per comment or something.

        • Ulrich
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          1011 days ago

          A social app? Impossible. Everyone will just say “But I get Facebook for free!”

          • @FourPacketsOfPeanuts
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            11 days ago

            People pay to remove ads from YouTube, Netflix, Amazon etc.

            The point wouldn’t be to put people off, you can still push the platform to the masses as “free”. It’s just that once you’re there if you find the ads annoying or you don’t want your feed algo’d to death, then it has a “remove ads” paid option that currently platforms all lack…

            • Ulrich
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              1011 days ago

              Facebook makes ~$68/user/month. No one is going to pay anything close to that to remove ads.

              • @FourPacketsOfPeanuts
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                11 days ago

                Really? Jeez. Last I heard, evidently incorrectly, was a few dollars at best. That explains their ghoulishness somewhat.

                Even so, Facebook brings in enormous profit. Evidently a result of maximizing whatever they can get away with

                I’m wondering what the costs are to cover just hosting / content delivery.

                Ie, is it feasible at some point that a not-for-profit social platform comes about. Or a for profit one that promotes itself as ethical and subsequently charges premium users based on running costs + moderate profit rather than pushing every kind of manipulative behaviour it can get away with just to maximise ad value.

                • Ulrich
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                  111 days ago

                  It’s certainly possible. If we the people cared enough about the impact of social media on society we would demand funding from our government, if only in the form of a grant or similar.

        • @dilroopgill
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          511 days ago

          they could run off donations, its entirely possible, we got blender over here a nonprofit making great software, wikipedia exists, we can have donation based platforms

        • @[email protected]
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          11 days ago

          Sounds good to me but the ideal of social media is to network with as many people as possible. There are billions of people globally who would never want to pay or couldn’t even afford a few dollars. Which would leave it as some kind of niche premium service that can’t connect to a lot of people.

          That’s also besides the fact that the purpose of social media now is to connect brands and political groups to you over any actual connection with other people.

          • @FourPacketsOfPeanuts
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            11 days ago

            Disable ads for $2 a month?

            Just anything this doesn’t then try to bleed people in every conceivable way…

            All the algo manipulation comes from an over reliance on ad income. If a social network put its costs + a modest profit onto premium users what would that look like?

            Surely at some point a network that can honestly say “we aren’t reliant on sponsors” is going to be appealing to enough people. (Even if there is then a free ad supported tier for those who don’t have an option - it would hardly be worse than what they’ve currently got)

        • @[email protected]
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          411 days ago

          I donate to the fediverse. My new server does a monthly state of the server thing and I use that as a reminder to donate. Considering server costs, I believe I cover more than my share, but most people probably don’t donate at all, and frankly the people running the server deserve compensation for their efforts and that is never included in costs.

          I might feel differently if it was a sub, though. It’s a world of difference between me choosing to donate and someone reaching into my wallet on a monthly basis. Idk. But I’m definitely not having ads.

          • @dilroopgill
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            11 days ago

            People act like server costs are hella per person here? Realistically one person donating 10$ covers like 100 ppl that month? Or am I way off? Vps are cheap.

            • @dilroopgill
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              211 days ago

              it prob covers way more than 100

            • @[email protected]
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              111 days ago

              It’s pretty low. I think my instance costs under $1k annually, though it’s not one of the mega instances, neither do I think it’s small. I think I recall about half of that or more being covered just by the recurring donations by a small group of people.

              That said, a labor of love is still labor and I’d love to see instances take in enough to give a little compensation for time and effort spent keeping the lights on.

          • @FourPacketsOfPeanuts
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            211 days ago

            That’s the idea - it’s a choice. If people want free or don’t care about ads - then that’s how their use gets funded. For people who want no ads and no curation of their feed to favour advertisers , then theres the premium option.

            I guess the difference would be the premium cost is self limited to running costs + modest profit and for this reason the whole site is promoted as ethical…

        • @x1gma
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          211 days ago

          It’s not about being dumb and expecting stuff for free but a general anger towards subscription based models. Fair models exist and are possible, but are a collateral of the general hate.

          Then, free alternatives exist, and believe it or not, some people do not have a tiny monthly fee they could spare or do not want to pay for something that a free alternative exists.

          Threema tried exactly that, and failed comically.

          • @FourPacketsOfPeanuts
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            111 days ago

            People hate subscription based models because the company is maximising profit and engaging in every kind of bait and switch it can get away with

            That’s why I’m wondering if there would be an appetite for an ethical social network, where the DNA of the company is based upon covering running costs and only a moderate profit.

            The fact that it wouldn’t unreasonable hike prices once you’re hooked in or reintroduce ads to paid tiers would be the very appeal on the platform.

            Obviously, no-one is immune to being offered millions in ad deals to try and reverse that ethical stuff. Which is why I suppose it would either have to be a very public commitment to ethical behaviour from the outset which protects backtracking and sellouts somewhat. Or else it has to get founded as an actual not-for-profit to make a future change almost impossible. Developers still get paid of course, even very well. Just no-one has the incentive to maximise share value by shitty crooked behaviour.

        • @acosmichippo
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          111 days ago

          social media depends on having a critical mass of users, and that’s only going to happen with a free model.

          • @FourPacketsOfPeanuts
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            111 days ago

            Yes. I perhaps should have stated the other way round.

            What about “ethical” social network. That’s free and ad based if you want that. And the ads are present but less manipulative because the goal is to cover costs not maximise profit.

            And then that’s a premium option if you want to have no ads and full control of your content feed.

            The reason Facebook and co don’t offer this is because they apparently make massive amounts from each user ($68). And that only because they engage in whatever ghoulish behaviour get people locked in enough to deliver that

            An ethical social network wouldn’t have to drive as much per user, because it would publicly limit itself to modest profit. Covering free use with ads presumably possible. Cost of premium being running cost + modest profit seems like it wouldn’t be that high surely?

            • @[email protected]
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              111 days ago

              There is a completely free, add-less social network: Mastodon. But for some obscure reason, “nobody” wants to use it. Instead, everyone is moving to BlueSky.

              I don’t think costs are the reason for people not using certain social networks. Simplicity and ease-of-use is. And federated networks suffer hard from this, because simply explaining the way they work is too much for people. They want to read and post stuff, and not think about which server to pick so that they can get the biggest audience.

            • @acosmichippo
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              11 days ago

              theoretically, sure it’s possible. but in practice, capitalism will win out in the end. this is pretty much what happened to reddit. first unobtrusive non-targeted ads, then reddit gold… you know the rest.

              • @FourPacketsOfPeanuts
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                111 days ago

                I think capitalist ghoulishness dominates innovation at the moment. Because massive resources will always be ahead doing new things. But at some point - I hope - a fairly agreeable social network becomes a sort of ‘solved problem’. Perhaps some FOSS version becomes available that’s not cutting edge but gets the job done. It would lack the sophisticated needed to coerce people and milk their attention, but that’s not needed for our purposes.

                • @acosmichippo
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                  11 days ago

                  The appeal in popular social networks isn’t innovation, it’s the sheer quantity of other users. You don’t need resources just to do new things, you need resources to build and maintain the infrastructure to serve all those users. That’s why FOSS social media will always be niche like Lemmy and mastodon.

        • @[email protected]
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          111 days ago

          Have you met people?

          Introducing even a 0.49 charge per month would flood the front page of reddit and lemmy with “enshittification” rants for days. And 9 in 10 people would leave the platform, if not more.

          • @FourPacketsOfPeanuts
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            10 days ago

            I should have stated it the other way round. Free and ad driven by default (like normal and like what people are used to) but an optional premium tier that removes ads and gives more control of your feed.

            • @[email protected]
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              110 days ago

              You would think, but seeing how people react to YouTube premium (at least on social media) I still have doubts.

              • @FourPacketsOfPeanuts
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                310 days ago

                That is true. Why people think enormous content servers should be run for free boggles my mind…

                • xigoi
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                  110 days ago

                  I don’t think it should be run for free, but I think it’s wrong of them to erase compeition by offering a free service and than suddenly make it not free.

      • @[email protected]
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        311 days ago

        Isn’t the bluesky client open source? That would make it harder to force ads on everyone.

        • paraphrand
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          11 days ago

          I don’t think so.

          But there is an API you can build clients for.

        • Ulrich
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          311 days ago

          Sure, but ultimately the ads would be fed by the service, not the client. And they can always do like Twitter and Reddit did and kill the API so no third-party clients are functional.

          • @[email protected]
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            211 days ago

            They can do that, but I believe the various laws about openness in advertising make it pretty hard to hide ads from the client.

  • @[email protected]
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    3311 days ago

    They wouldn’t need ads if they took a cut from all the porn and crypto ad bots littering the comment sections