A federal rule banning fake online reviews is now in effect.

The Federal Trade Commission issued the rulein August banning the sale or purchase of online reviews. The rule, which went into effect Monday, allows the agency to seek civil penalties against those who knowingly violate it.

“Fake reviews not only waste people’s time and money, but also pollute the marketplace and divert business away from honest competitors,” FTC Chair Lina Khan said about the rule in August. She added that the rule will “protect Americans from getting cheated, put businesses that unlawfully game the system on notice, and promote markets that are fair, honest, and competitive.”

  • @[email protected]
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    546 minutes ago

    Awesome, now make them criminally liable.

    Corporations are people, no? Throw them in prison.

  • @MehBlah
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    121 minutes ago

    What is going to happen? Will the FTC police gonna come and cart them away? No, it will continue and nothing will happen. FTC enforcement is just a few law suits away from being just like the SEC’s enforcement. The SEC can’t enforce anything these days without a long drawn out court battle.

  • @[email protected]
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    443 hours ago

    allows the agency to seek civil penalties against those who knowingly violate it.

    I hate that wording. Ignorance of the law isn’t a defense, unless you’re a corporation, apparently.

    It also looks like this doesn’t address the practice of offering incentive for actual purchasers to leave positive reviews.

    • @[email protected]
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      1 hour ago

      Anyways my brother works for the FTC. With the current funding, they take thousands of complaints before they even look into something. It’s effectively useless as only the most publicised cases get any enforcement and the fines are tiny. And he says it was twice as bad before Biden.

    • Tiefling IRL
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      1 hour ago

      That’s not true, ignorance of the law is also a valid defense for police officers violating people’s rights 🙄

      • @[email protected]
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        14 minutes ago

        It’s more than a defense, it’s actually a benefit for police. Attempting to enforce rules that don’t exist still count as valid pretext if they find evidence of actual crimes.

    • @FPSkra
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      293 hours ago

      That’s not what knowingly means in this context. Knowingly refers to the level of intent required to pursue charges, not whether they knew there was a law against it.

      In this case it requires the government to show that the person intended to leave a review and/or testimonials that misrepresent that they are by someone who does not exist.

    • @[email protected]
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      123 hours ago

      The wording is a bit ambiguous but I’d read that as “intentionally” rather than “with knowledge they’re violating the law”… it definitely could have used a good copy editor though.

  • @PugJesus
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    223 hours ago

    Common Lina Khan W

    • Flying Squid
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      83 hours ago

      I wish she was the one running for president. Maybe in eight years if we’re lucky and have Harris. And/or legal elections in four.

  • snooggums
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    143 hours ago

    The Federal Trade Commission today announced a final rule that will combat fake reviews and testimonials by prohibiting their sale or purchase and allow the agency to seek civil penalties against knowing violators.

    Oh good, glad they didn’t ban obvious joke ones people post for free, like the top reviews for the 50 gallon barrel of lube.

  • _haha_oh_wow_
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    53 hours ago

    Better than nothing but it also seems like it might be kind of difficult to prove the company allowed it knowingly.

    • @FPSkra
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      63 hours ago

      It prevented reviews and testimonials that misrepresent that they are by someone who does not exist. Fairly easy to prove. If they catch an individual posting a review while posing as anyone but themselves, It’s a done deal.

    • TimLovesTech (AuDHD)(he/him)
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      2 hours ago

      Well if you take a company like Amazon they know everything about you already, including if you actually purchased the item you are reviewing. And that should be a simple first “hurdle” for a reviewer to be legit. They already have a way of sorting them out and labeling them in place. So I would assume this means if you don’t have that label your review doesn’t go live. They can then add more qualifiers to prove they know the reviewers are real, since this seems to put the onus of proof on the company not that FTC.

      Edit - some words

      • bluGill
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        12 hours ago

        It is possible I bought the item at my local warmart though and then review it on amazon. I don’t know if anyone does that, but it is possible.

    • EleventhHour
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      3 hours ago

      In this context “knowingly” means “intentionally”, not that they knew there was a law against it.

      An entity is in violation if they knowingly commit the act, not that they knowingly broke the law.

    • @Ledivin
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      83 hours ago

      You’re right, we should just leave it as being legal 🙄 that’s so much better

      • @andrewta
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        11 hour ago

        Why do people do what you just did?

        He says this won’t work.

        And somehow you jump to “then we should just leave it as being legal”

        He didn’t say we shouldn’t try something just that this might not be the best implementation.

        • @nnullzz
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          249 minutes ago

          It’s bound to happen when sarcasm is met with sarcasm.

    • citrusface
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      53 hours ago

      It’s a start, we could still have nothing. FTC is doing the Lord’s work right now.