As if the average consumer thinks about advertisements to any degree of depth
Edit: also, the artist forgot to color the front part of the advertisee’s shirt. Ironic.
And the left side of the advertiser’s lapel.
Naw, the guy’s just a slut like that.
especially considering Coca Cola is one of the richest companies on the planet, they could afford literally whatever artist they want, and yet they choose AI slop, because it’s “cheaper.”
But if marketing manager 03427-B is able to save $5K on human generated art and launch the ad ahead of schedule that might tack another hundred bucks on his bonus next year!
richest companies on the planet
What kills me is how fucking awful their choice of slop is, since you’d assume their marketing budget is larger than the GDP of several small countries combined.
Like if you want to peddle slop, at least peddle good slop, and not something that would have been laughably bad years ago.
Easy way to make line go up.
You don’t need AI to generate hack art. Corporate Memphis aesthetic has been around for ages precisely because its cheap, hacky clip-art you can apply to ad copy in order to give it a hint of life without spending much money.
These AI models make the new art comparatively dirt cheap (if you ignore all the negative external costs) without relying on the even more cheap and bland techniques of the past. It’s absolutely “better” relative to what’s come before.
(if you ignore all the negative external costs)
This applies so much in so many different areas of society that we should have a Unicode character that’s like an asterisk but this is the only caveat that it represents.
Fucking Ohio
Usually I go:
“Hmm advertisement. Must not be a good enough product to sell itself.”
Yeah Especially if the narration is an AI.
