Honestly, just WTF is going on with the world today? Achievements in a mobile app for ordering coffee, like this is some sort of weird mobile game you play. Is this what we are looking forward to in our future?
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They do it because it works. Not only does it lead to more direct sales, but the app is scraping data that can be further used to generate sales, either to the user directly or sale of their data to third parties. And people who don’t like their habits being gamified will simply not install the app.
How many people are going to say “I refuse to go to Dunkin because they went too far gamifying their rewards program in their shitty app I never use”? Probably close to zero. So, the cost of doing it is whatever they pay their offshore contractors, who probably can’t afford to come visit the US, much less go to Dunkin for awful coffee every day.
It’d be pretty funny if the running guy got progressively fatter through the achievements
Level 500 he’s in a wheel chair with an IV bag on a pole
And there’s coffee in the iv bag, and donuts around the hose
Most people want the targeted ads and gamification. Especially people who install a Dunkin app.
Dunkin loot boxes when?
Gotta wait for it to be launched on steam first
If it doesn’t come with a discount like a rewards program with free coffee every now and then, I’m not interested.
Lol It definitely does not. Most drink companies have gutted their rewards program, especially Starbucks.
Order Donuts 500 times a year? They should have called that Diabetes.
Achievement reached! … Dunkin awards you with diabetes … save 5% on medication
I’m totally buying for the whole office!
works from home
Can’t afford a phone?
No discount for you!!
This is a discriminatory practice, and it’s been going on for way too long. Every offender needs to be fined wildly for this shit.
“Yeah Tyler, you can get some free fries with you Big Mac that you’re buying with your dad’s credit card, because you have 100 m points!”
Homeless man: please let me eat anything I am starving
yup and it particularly effects the elderly, the poor, the mentally challenged, folks from certain religious or social beliefs, and just folks with a certain amount of dignitity and self worth.
It gets even worse, the federal government now only accepts applications for asylum through a mobile app
That’s several orders of magnitude worse, fuck. Soon they’ll probably close the loop and consider owning a smartphone to be evidence that things aren’t so bad for you, and you don’t need asylum.
Where did his screenshot show levels give a discount? It just looks like badges for number of drinks ordered. Something you could track on your own if you wanted.
The practice existed long before smart phones, they used to call them loyalty cards or memberships or something like that. You can go to pretty well any chain gas station for some kind of perks membership card where you get a free coffee for buying gas or whatever. The switch to it being done by apps is in part because it’s easier, and they get more realtime and personal info.
Well, the dystopia is starting to take shape.
That shape is “round”?
Lol
feels like it would easily slide into idiocracy.
More like racing towards it … but we’re still too slow because we as a society are too big, fat and out of shape to move that fast.
I think it’s hilariously stupid. It might have made more sense if it followed a training progression. Like move from coffee sprint to coffee racer, menu long run and then the marathon maybe? Sprint to marathon is some Goggins level shit.
Either way, sprinting to marathon isn’t a progression. Speed and endurance are different skills with different training plans. There’s a reason they’re separate Olympic disciplines.
Some C-level said to a product manager that we need gamification because gacha games make money
“One pull for each coffee you buy.” And it’s like a collectibles game for each of the donut flavors.
In the future I predict it will add a “share” button. And the more engagement you get on social media is how you can earn discounts and stuff.
Plus they jack up the default menu prices so the only way to get a comparative price to what existed before the ‘discounts’ is to use the app and be engaged.
Ha. I remember around the 00’s the Best Buy website had increased prices if you went to the site while in the store. Checking the site from home had lower prices to compete with online stores.
What is Dunkin?
Dunkin’ Donuts is an American Donut chain that exists worldwide (12,000 stores). Started in the 1950s
Oh yeah I can see how this is fucked up then
