- cross-posted to:
- [email protected]
- california
- cross-posted to:
- [email protected]
- california
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I feel MAD Magazine was already lampooning loud ads in the 1960s… plus ca change
Louder commercials than TV have long been illegal, but they don’t enforce it. I know someone however that used to call or email or whatever the station to complain when they did it and they would stop for at least a bit because of those laws that went mostly unenforced.
But the less cynical more hopeful generations before us had passed those common sense laws and enforced them at one point.
Yeah they had their chance. Audio streaming services have (mostly) managed to figure out licensing agreements so all music is on all platforms.
Video streaming services all created their own walled gardens with various levels of advertising. Paramount even offered an advertising free tier but would happily advertise their own shows before other shows (noticed specifically on Star Trek shows but I imagine other providers do it too).
In the end… Fuck them. I give up on trying to figure out streaming video with all its complications. Back to the seven seas to procure my own.
Not in the US, but I’d go even further and ban any ad mimicking an “alerting” kind of sound, especially starting with it.
Alarms, ringtones, even loud door knocking. Even worse, traffic sounds with car horns (rare, but some still do this shit somehow). I can’t believe some of the ads I get are still legal, deliberately stressing you to get your attention shouldn’t be.
I can’t understand how people use any platforms with ads. Any ads are bad, but audio/video ads are the worst. I refuse to use any platform that tries to hijack my attention like that.
Emergency sirens in radio ads (i.e. often played in the car) are the worst.
Punish the brands that do it with boycotts, bad reviews and naming/shaming online. Call out the creative production and call them hacks. That must be why they’re in advertising instead of making something someone would enjoy hearing.
🏴☠️
Is this loud, or just boosted loudness?
Where I live it has been illegal to up the volume for publicity, but not to cram it so full of loudness the clipping cuts your hair.
Imagine seeing ads…
Imagine paying for ads…
This is one of those headlines for a problem I had no idea existed
Use to be a problem on TV too. The same type of laws regulate tv ads.
And they are still too loud
TV ads are acceptable, they are strictly limited to -24 LUFS. Streaming media like YouTube enforces -14 LUFS.
That’s 10 decibels, it’s twice as loud.
And that’s just the hard cutoff.
While YouTube will bring down the volume automatically (say, if you upload something with -9 LUFS, it will bring it down to -14), it doesn’t scale up.
So maybe a conscious creator is uploading at -24, then BOOM ad at -14 and your ears start to bleed.This law aims to fix that, by forcing the ads to be at the same volume of the content that’s playing, instead of just being able to blast at full volume.
TV ads are not acceptable. that -24 limit is pretty useless if the program you were watching is quiet so you turned up the volume. Besides, even if this weren’t an issue, no targeted ad is acceptable.
Sincerely. I refuse to comprehend some people.
no thank you
Me every year at super bowl time: ❔
I still don’t get the people who say they are going to watch the Super Bowl for the ads, then the day after the game they’re bitching about how terrible the ads were.
I’m like… yeah… they are ads…
Admittedly back in the .com days there were some good ones.
I mean, you kinda answered your own question there. They USED TO be entertaining.
I miss when ads were fun and you’d watch the superbowl to see the new California raisins animation and Michael Jackson video.
Smooth Criminal was amazing the first time it aired. Still great, but the long video blew us away.
Adblock and piracy is the only way.
Fuck Big Media
Now we just need to normalize audio between action sequences and normal conversation, that shit hella disproportionate a lot of the time.
This is why I watch with subtitles. I set the volume based on action scenes, and they are practically whispering in conversations.
I mean my audio system pulls the dialog into the center channel and puts everything else into the surround so it’s easier to pick out.
I am shit at picking out a voice in a crowd, so that helps me immeasurably.
W
Excuse me, I am finally glad I’m in California for a reason besides the food
On one hand, this, on the other hand, y’all are trying to destroy the entire concept of property rights by putting government-snitch DRM in 3D printers. You’ve got some work to do to crawl out of that net negative.
Wow. Way to hunt down one of the few issues we’re dealing with. An issue other states are also dealing with.
It is shitty, but go to Idaho and tell us we’re not doing well (if you aren’t arrested for some crazy draconian law, of course).
Yeah, this unfortunately. The Californian government is nuts
You’re taking a lot for granted then. Seek out some broader perspective
Happy Cake Day!
The socialist shithole strikes again! Capitalists love loud ads.
WHAT
granny has the audio for her TV shows turned up because she can barely hear them. On the ad break the volume is insane 🙉
This was made illegal decades ago on network and cable television. About time it circled around to streaming.
one of the reasons i have captions on all the time. so i can keep the volume low enough during the program that the loud(er) advertisements don’t knock me out of my chair… or interrupt my nap.
I HAVE A STRUCTURED SETTLEMENT AND I NEED CASH NOWWW
Hell yeah California. Suck it, Peacock.
Imagine when your grandmother watches them, it is already turned up too loud.
This is me, but with my grandfather instead of grandma. He can barely hear anything, so he cranks his TV up too. I think it’s almost 60 now. up from like mid 30’s from 3 years ago.
And yeah, YouTube is a hostile offender of that. He watches everything on a Gemini device, because that device is the only way you can lock in your price for two years. Otherwise, they hold the right to jack you up to almost $50 more a month after 2 months of having service, so I can’t just throw an ad-blocker style thing on it because it’s directly controlled by DirecTV.
And you can always tell when it hits an ad break, because you can literally feel the ad vibrating the floor.
I feel bad for my gram because she doesn’t remember/know how to reduce the volume on her own, and every damn time I turn it down he turns it back up again the next time he enters the room.
Dude I got tinnitus. I watch louder than gran
Wowsers!
I think if I experience this a number of times, I’ll stop watching that channel.
FINALLY
https://en.wikipedia.org/wiki/ReplayGain - works fairly well for audio. I imagine some sort of mean average would be good enough for balancing a movie’s loudness to the adverts.
Yeah, in the audio production world, it’s commonly referred to as a “compander”. A compressor for the loud parts, and an expander for the quiet parts. Commonly used in speaker phones for being able to pick up a large range of volumes, meeting rooms for remote meetings, plug-and-play ballroom mic systems, overhead announcement systems, etc… Basically anything that you want to set up once and then never worry about tuning. They can be a pain to properly dial in at first, but can be extremely useful.
Indeed this is an overly solved problem. Personally I prefer ReplayGain for music and some video-audio productions while compression is great for making voices clearer. Thinking about adverts, compression would likely be the winner for making it less jarring decibel wise.
I used an app to level my entire audio collection to 93 dB a while back. Now it’s all the same loud at the same number. It just took a day of work.
There is music that benefits from dynamic range. Maybe not metal or pop or techno, but classical music and soundtracks for example.
I agree. We’re talking about different things though. It doesn’t level the entire track, it turns up the volume on the track (or down in this case. A lot of mine were set to 110dB) so all the tracks are averaged. It didn’t change the tracks themselves. I’m not an audio engineer, I don’t know the precise term. I still get, for example in edm, good bass drops, I just don’t have to touch the volume knob anymore.
